How To Use Your Own Email Server With Active Campaign

How To Use Your Own Email Server With Active Campaign

How To Use Your Own Email Server With Active CampaignHow To Use Your Own Email Server With Active Campaign

To begin developing an automation in ActiveCampaign, begin with a “trigger.” There are a number of methods you can trigger an automation, including: When a tag is included When a contact registers for a list When a contact sends a type E-commerce and on-site choices (available in the “Pro” plan) When the contact reaches a certain point in another automation.

From there, you can start building the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send out an e-mail Inform a team member Wait conditions If/then conditionals Split traffic for screening Avoid to other parts of the automation Track goals (The contact can skip to the objective’s place in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and eliminate tags Add a note Lead scoring, SMS and site messages, and Facebook Custom-made Audience management are all “Pro” functions – How To Use Your Own Email Server With Active Campaign.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can set off an automation when: The contact sends a type The contact purchases A tag is contributed to the contact A customized field is updated with a certain value From there, you can create Conditions, to examine whether the contact has a specific tag or custom-made field value.

How To Use Your Own Email Server With Active Campaign

You can likewise develop Events, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Occasion when: A tag is included or eliminated The contact makes a purchase A date takes place A customized field is updated with a particular value You don’t develop emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The main way I build my list is through an email course. ActiveCampaign makes it simple for me to build my e-mail course precisely how I ‘d like to develop it. Many marketers build really simple email series for their “email courses.” A contact register, and after that that contact instantly begins getting lessons.

It was simple to build with ActiveCampaign, however impossible when I was with MailChimp. I don’t do that method. My email course is by hand synced with this countdown timer on my website. You have to sign up by Friday night, and a brand-new course begins each Monday morning. When I first tried this approach, I was on MailChimp.

How To Use Your Own Email Server With Active Campaign

Here’s the automation I utilize to invite brand-new students to my Design Pitfalls course. There’s a couple of things going on here: The automation sends all contacts a “welcome e-mail (How To Use Your Own Email Server With Active Campaign).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends a “pump up” e-mail to get the students ready for next week’s course, and encourage them to share it with buddies.

The contact will begin getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up email the following Friday early morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t desire to send out the same email to everyone on my list. I want to send them the proper e-mail for their level of engagement – How To Use Your Own Email Server With Active Campaign. How To Use Your Own Email Server With Active Campaign. Here’s the automation I utilize to promote an evergreen webinar: First it confirms that they have not already purchased the product I pitch in the webinar.

How To Use Your Own Email Server With Active Campaign

Then it sends a series of emails to get them interested in the webinar, and to encourage them to register. If they register, they immediately struck the “Objective” towards the end of the webinar, and the automation ends. If they do not sign up, they get added to an automation promoting a rebroadcast of the webinar. How To Use Your Own Email Server With Active Campaign.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, attended, missed out on, or based upon the length of time they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. Individuals who don’t open my emails make it harder for other e-mails to get to the people who truly desire them! The “Pro” plan of ActiveCampaign has lead scoring constructed in.

How To Use Your Own Email Server With Active Campaign

Here’s an automation I received from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, one month, 60 days, etc Each time they open an email, a separate automation removes them from this automation, eliminates all of those tags, and begins this automation over again.

This automation can be overwhelming in the beginning, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box option. But, because you can do anything with ActiveCampaign, sometimes you have to construct things from scratch. ActiveCampaign has a choice to delete inactive subscribers, which I do not suggest.

Some subscribers don’t have actually tracking switched on, so their opens aren’t tape-recorded. Others still desire to be subscribed but have actually been hectic. Here’s my reactivation sequence: I send out one email asking if they still wish to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another e-mail (if they already clicked the confirmation link in the previous e-mail, they’ve currently been removed from the automation utilizing a separate automation) – How To Use Your Own Email Server With Active Campaign.

How To Use Your Own Email Server With Active Campaign

How To Use Your Own Email Server With Active CampaignHow To Use Your Own Email Server With Active Campaign

The automation then unsubscribes them. My emails likewise have a link to a kind where they can enter their e-mail address to let me understand that they do not have tracking made it possible for. This form includes a tag that I use to filter those contacts out. How To Use Your Own Email Server With Active Campaign. I used to include this tag when they clicked a link, however when individuals don’t have tracking on, it makes those links not work so reliably! I only send out a basic “do you still desire my e-mails?” verification.

How To Use Your Own Email Server With Active Campaign

How To Use Your Own Email Server With Active Campaign

This Chicago-based automation tool is assisting their 90,000 consumers send fewer emails while, at the exact same time, accomplishing better outcomes. Boasting lots of features and combinations, in addition to quick and friendly support, they do sound like a powerhouse newsletter marketing tool. We’ll put ActiveCampaign under the microscope to see if they measure up to their bold claims.

The entry-level plan starts at $9 per month (for up to 500 customers), or, if you desire to gain access to pro features such as the in-built CRM and lead scoring, the Plus strategy starts at $49 monthly. Among their essential features is automations. Not only does it enable autoresponders, based upon myriad conditions, but it also allows automation of your contacts and list management, along with automations within its CRM system (understood as ‘Offers’).

In addition to that, they have the site messages function. Using it you can send targeted messages straight to your site visitors. And, while in the beginning glimpse pages such as the Dashboard can appear a little busy and extremely complicated, it’s not difficult to comprehend how useful it is to have all your details in one location.

How To Use Your Own Email Server With Active Campaign

ActiveCampaign Evaluation – The Pros & Cons of the Newsletter Tool 2016-05-10 https://img.youtube.com/vi/yZSYPcpc9v0/hqdefault.jpg One of the very best marketing automations out there. Not only exceptionally powerful but likewise simple to utilize. Offers reporting on all locations such as click-maps, geo-tracking and page visits. Purchase tracking is available on higher strategies for Shopify, BigCommerce and WooCommerce.

If you are coming from a various e-mail marketing software application, ActiveCampaign uses to do the account migration totally free. How To Use Your Own Email Server With Active Campaign. This might just be thought about a con if you seek a fast and easy email option. There are easier newsletter services out there, so you might desire to look somewhere else if this is all you require.

ActiveCampaign’s inbuilt CRM effortlessly links up to all your email marketing data, allowing sales teams to act rapidly. Features like lead scoring and social information can likewise assist to streamline your sales follow-up processes. Apart from sending out e-mails, ActiveCampaign also permits you to send SMS, customized ‘Website Messages’ to site visitors, and even handle how Facebook advertisements are shown to contacts.

How To Use Your Own Email Server With Active Campaign

ActiveCampaign is a sophisticated tool, and getting acquainted with it takes a lot more work than other tools. Not to mention the regular upkeep you’ll require to set up, display and optimize projects. If you just desire to set up standard e-mail series (for example, a welcome campaign), we ‘d recommend more budget-friendly alternatives like MailerLite or Criteria, which are far easier to use.

Unfortunately, there’s no complimentary plan, and with a trial duration of just 2 week, they do not provide you much time to evaluate whether it’s right for you. It’s truly tough to fault ActiveCampaign, not just do they use almost whatever you require within a newsletter marketing tool, however they do it extremely well.

One location that is a little lacking is the newsletter editor, not using an experience as slick as other tools out there, with a few niggling functions that might be done much better (like the modification history). The assistance is as advertised: friendly, useful and quick. Email and talk assistance are terrific, with a personal feel to the interactions.

How To Use Your Own Email Server With Active Campaign

With their ‘Plus’ plan you even get access to individually training and practical webinars, which is a great addition. ActiveCampaign really are one of the very best options you could make if you’re searching for an all-in-one newsletter marketing tool. Their automation is the real offer, and makes other tool’s versions of this pale in comparison.

If, on the other hand, you’re simply searching for a basic method to blast out newsletters, an option like GetResponse or MailerLite may be a bit simpler to get your head around. is among the most cost effective options, in fact, their free strategy is very generous. Their technique to email marketing style is admirable, offering well modern-looking design templates.

is a powerful alternative to ActiveCampaign with loads of pro choices (e.g. a webinar tool) and great automations. Unlike ActiveCampaign, they provide their platform in more than 20 languages, and their style and screening tools are leading notch.: this French supplier is among the most affordable you’ll find. Their registration forms are pretty versatile and enable for intriguing personalizations.

How To Use Your Own Email Server With Active Campaign

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Disclosure: We sometimes use affiliate links which means that, at no expense to you, we might earn a commission if you buy something through our links. When we conducted our study on the finest e-mail marketing & automation platforms, we invest numerous hours evaluatingd 100+ different platforms; ActiveCampaign came out # 1. Back in 2016, we chose to move all of our ventures onto ActiveCampaign (away from GetResponse, who we were stopping working to keep up with our requirements). Back then, ActiveCampaign were the underdog.

Unlike the majority of evaluations you’ll check out of ActiveCampaign, which spit up realities and figures from the ActiveCampaign website, this review is a little bit different. Here I’ll reveal you how we use ActiveCampaign with 20+ use cases, so you can see for yourself how the platform looks, what its limitations are, and how it might assist your company transform more leads into consumers.

How To Use Your Own Email Server With Active Campaign

How To Use Your Own Email Server With Active CampaignHow To Use Your Own Email Server With Active Campaign

 

As this page doesn’t contain too much details about the ActiveCampaign platform itself, you can see more of that here. How To Use Your Own Email Server With Active Campaign. The post is split into six areas– feel free to click the link to get to them:– This section includes how to use deal pipelines and lead scoring in ActiveCampaign to put your leads into different ‘buckets’.

Email marketing hacks to boost your open & click-through rates.– How our customer success group utilizes ActiveCampaign to collect Net Promoter Score (NPS) data, check-in with clients, and make sure client accounts are healthy.– See how we’ve explore automating aspects of our recruitment process, worker onboarding & accounting using ActiveCampaign.

It wasn’t due to lack of attempting– We had actually attempted Pipedrive, Salesforce, Zoho and a number of others. However they all required a lot handbook effort to keep them up to date. After getting my ass kicked by a good friend for not having a CRM system, I relied on my Twitter fans to recommend which CRM to use.

How To Use Your Own Email Server With Active Campaign

How To Use Your Own Email Server With Active CampaignHow To Use Your Own Email Server With Active Campaign

 

CRMs and Venture Harbour simply didn’t appear to blend. Then, a couple of months later on, I encountered ActiveCampaign while investigating marketing automation vendors. I signed up for a trial and saw that ActiveCampaign likewise had a built-in CRM, however with a difference. Unlike other CRMs we had attempted, ActiveCampaign’s CRM could be nearly completely automated utilizing rules and workflows… now we’re talking.

Because then, we’ve moved all eight of our endeavors over to their service. Here are some of the methods we’re utilizing it. Among my preferred aspects of ActiveCampaign is their offer pipelines. If you’re familiar with agile or have actually used ‘kanban boards’ in the past, these will recognize (How To Use Your Own Email Server With Active Campaign).

Building a deal pipeline in ActiveCampaign forces you to break your entire sales cycle into a series of steps. Instead of seeing sales a messy and unforeseeable monster, you can start to visualise the phases that your offers should go through in order to reach conclusion. For Leadformly (the software application we created for building conversion-optimised lead capture kinds), we break our sales funnel into 5 phases– from cold cause paying users.

How To Use Your Own Email Server With Active Campaign

After all, if you serve business and small company clients, these deals will probably vary a lot that any report typically deal size or typical time to close will be skewed. Thankfully, ActiveCampaign allows you to build as lots of offer pipelines as you like, so you can just construct various pipelines for your numerous audience sections.

This makes it easy to quickly see all of our leads in each classification and to compare reports. Rumour has it that Salesforce.com had a guideline where if a sales representative ended the day with any of their leads not having actually a task assigned to them, that salesperson would be fired.

In ActiveCampaign, you can easily see if any leads do not have a task assigned to them (How To Use Your Own Email Server With Active Campaign). While Salesforce’s approach may be a bit severe (and prohibited in some countries), you can still train your sales team to guarantee that every lead constantly has a job designated. Have numerous salespeople? ActiveCampaign makes auto-assigning offers to different sales individuals simple.

How To Use Your Own Email Server With Active Campaign

How To Use Your Own Email Server With Active CampaignHow To Use Your Own Email Server With Active Campaign

 

geographic location or lead type.Lead scoring is among those features that can make or break your entire sales process (How To Use Your Own Email Server With Active Campaign). When it’s established correctly, it develops clarity around which leads your people need to concentrate on and how excellent a job your marketing team is doing at supporting cold leads into warm leads.

We also utilize it to measure the health of existing consumers. Cold lead (has a lead score below 7 points) MQL (has a lead score between 7-14 points)– We use points when people register for our webinars, check out crucial pages on our website, and engage with our e-mails. The function of this is to separate engaged leads from unengaged leads.

As soon as we understand all four of these requirements and they have actually above our agreed limits, the lead is considered sales certified. Establishing lead scoring in ActiveCampaign is exceptionally easy and makes it much easier to set clear KPIs for marketing and sales. You can also identify whether the % of leads that you’re converting into marketing-qualified or sales-qualified leads is increasing or decreasing, and a lot more.

How To Use Your Own Email Server With Active Campaign

In truth, it’s so user-friendly that nearly everybody in our business has actually developed an automation series in ActiveCampaign with practically no training. If you’re brand-new to ActiveCampaign’s marketing automation builder, it looks like this: Here are some of the ways we’re using marketing automation to systemise our lead nurturing and marketing projects. How To Use Your Own Email Server With Active Campaign.

We have actually because discovered it more manageable to break lead nurturing into a brief 2-4 week series and after that a long-lasting nurturing sequence that leads are included to when they finish the short-term sequence. The short-term nurturing sequences are primarily educational in nature, making leads knowledgeable about appropriate blog posts, webinars, interviews and other resources we have actually put together that help them develop their understanding while positioning our endeavors as authorities – How To Use Your Own Email Server With Active Campaign.

The long-term nurturing series are more about examining in with leads after specific periods (e.g. 3 months, 6 months, 12 months), or when a specific behaviour indicates they might be thinking of our service again (e.g. if they visit our website). It’s worth keeping in mind here that the objective of these nurturing sequences is not to transform leads into sales, however rather to convert leads into marketing certified leads and then sales certified leads based on our lead scoring system.

How To Use Your Own Email Server With Active Campaign

How To Use Your Own Email Server With Active CampaignHow To Use Your Own Email Server With Active Campaign

 

In 2016, ActiveCampaign announced a function that I had been awaiting considering that 2014– e-mail automation split screening. While email split screening is nothing brand-new, very couple of marketing automation tools allow you to split test e-mails that are a part of an automation sequence. ActiveCampaign is amongst the very first to do this well.

While this function is quite new, we have actually currently handled to increase the open rates of some of our crucial e-mail projects by approximately 300%. One quick win that improved our general e-mail marketing efficiency by 10-15% was using ActiveCampaign’s open rate report to recognize which days and hours our e-mails were getting the greatest open rates.

It’s an easy tweak, but it worked. When we first released Leadformly, we invested days trying to develop a system for measuring the time in between learning about Leadformly and becoming a paid user. We hacked something together with Zapier, Google Analytics & Google Sheets, but it was far from advanced.