How To Make Active Campaign Send Email At Specific Time In Automations

How To Make Active Campaign Send Email At Specific Time In Automations

How To Make Active Campaign Send Email At Specific Time In AutomationsHow To Make Active Campaign Send Email At Specific Time In Automations

To begin developing an automation in ActiveCampaign, start with a “trigger.” There are a number of ways you can set off an automation, consisting of: When a tag is added When a contact registers for a list When a contact submits a form E-commerce and on-site choices (available in the “Pro” plan) When the contact reaches a particular point in another automation.

From there, you can begin developing the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send out an email Notify a staff member Wait conditions If/then conditionals Split traffic for screening Avoid to other parts of the automation Track objectives (The contact can skip to the objective’s place in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Add and remove tags Include a note Lead scoring, SMS and site messages, and Facebook Custom Audience management are all “Pro” features – How To Make Active Campaign Send Email At Specific Time In Automations.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can set off an automation when: The contact sends a form The contact buys A tag is included to the contact A customized field is updated with a specific value From there, you can create Conditions, to inspect whether the contact has a specific tag or custom field value.

How To Make Active Campaign Send Email At Specific Time In Automations

You can also create Events, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Occasion when: A tag is added or eliminated The contact makes a purchase A date occurs A customized field is upgraded with a specific worth You do not create e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main method I build my list is through an e-mail course. ActiveCampaign makes it easy for me to build my e-mail course precisely how I wish to construct it. Lots of marketers build extremely easy e-mail series for their “email courses.” A contact signs up, and after that that contact immediately starts getting lessons.

It was easy to build with ActiveCampaign, however impossible when I was with MailChimp. I don’t do that technique. My email course is manually synced with this countdown timer on my website. You need to sign up by Friday night, and a new course starts each Monday early morning. When I initially tried this methodology, I was on MailChimp.

How To Make Active Campaign Send Email At Specific Time In Automations

Here’s the automation I use to invite new students to my Design Pitfalls course. There’s a few things going on here: The automation sends all contacts a “welcome e-mail (How To Make Active Campaign Send Email At Specific Time In Automations).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits up until it is Friday. At 11am, it sends a “pump up” e-mail to get the students ready for next week’s course, and encourage them to share it with good friends.

The contact will begin getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t desire to send out the exact same e-mail to every individual on my list. I wish to send them the appropriate email for their level of engagement – How To Make Active Campaign Send Email At Specific Time In Automations. How To Make Active Campaign Send Email At Specific Time In Automations. Here’s the automation I utilize to promote an evergreen webinar: First it verifies that they haven’t already purchased the item I pitch in the webinar.

How To Make Active Campaign Send Email At Specific Time In Automations

Then it sends a series of e-mails to get them interested in the webinar, and to encourage them to sign up. If they sign up, they right away hit the “Goal” towards the end of the webinar, and the automation ends. If they don’t sign up, they get included to an automation promoting a rebroadcast of the webinar. How To Make Active Campaign Send Email At Specific Time In Automations.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, attended, missed, or based upon the length of time they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. Individuals who don’t open my emails make it harder for other emails to get to the people who truly desire them! The “Pro” strategy of ActiveCampaign has actually lead scoring integrated in.

How To Make Active Campaign Send Email At Specific Time In Automations

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a separate automation removes them from this automation, eliminates all of those tags, and begins this automation over again.

This automation can be frustrating in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box option. However, since you can do anything with ActiveCampaign, sometimes you have to build things from scratch. ActiveCampaign has an option to delete inactive customers, which I don’t recommend.

Some customers do not have actually tracking turned on, so their opens aren’t recorded. Others still wish to be subscribed but have been busy. Here’s my reactivation series: I send one email asking if they still desire to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another e-mail (if they currently clicked the verification link in the previous e-mail, they have actually currently been gotten rid of from the automation utilizing a different automation) – How To Make Active Campaign Send Email At Specific Time In Automations.

How To Make Active Campaign Send Email At Specific Time In Automations

How To Make Active Campaign Send Email At Specific Time In AutomationsHow To Make Active Campaign Send Email At Specific Time In Automations

The automation then unsubscribes them. My e-mails also have a link to a kind where they can enter their e-mail address to let me know that they do not have tracking made it possible for. This type includes a tag that I use to filter those contacts out. How To Make Active Campaign Send Email At Specific Time In Automations. I used to add this tag when they clicked on a link, however when people don’t have tracking on, it makes those links not work so reliably! I only send out a simple “do you still desire my emails?” confirmation.