How To Make Active Campaign Automation Wait Until A Specific Date

How To Make Active Campaign Automation Wait Until A Specific Date

How To Make Active Campaign Automation Wait Until A Specific DateHow To Make Active Campaign Automation Wait Until A Specific Date

To begin building an automation in ActiveCampaign, begin with a “trigger.” There are a variety of ways you can set off an automation, consisting of: When a tag is included When a contact signs up for a list When a contact submits a type E-commerce and on-site choices (readily available in the “Pro” strategy) When the contact reaches a particular point in another automation.

From there, you can begin building the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send out an email Notify an employee Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track objectives (The contact can skip to the goal’s location in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and get rid of tags Add a note Lead scoring, SMS and site messages, and Facebook Customized Audience management are all “Pro” features – How To Make Active Campaign Automation Wait Until A Specific Date.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can set off an automation when: The contact sends a form The contact purchases A tag is added to the contact A custom field is upgraded with a particular worth From there, you can create Conditions, to examine whether the contact has a specific tag or custom-made field worth.

How To Make Active Campaign Automation Wait Until A Specific Date

You can also develop Events, which are a bit like ActiveCampaign’s Goals, however without the reporting. You can track an Occasion when: A tag is included or removed The contact purchases A date happens A custom-made field is upgraded with a certain worth You don’t develop e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main method I construct my list is through an e-mail course. ActiveCampaign makes it easy for me to develop my e-mail course exactly how I wish to construct it. Many marketers develop extremely basic e-mail sequences for their “email courses.” A contact register, and then that contact immediately begins getting lessons.

It was easy to build with ActiveCampaign, however difficult when I was with MailChimp. I don’t do that method. My e-mail course is by hand synced with this countdown timer on my website. You need to register by Friday night, and a new course starts each Monday early morning. When I initially tried this method, I was on MailChimp.

How To Make Active Campaign Automation Wait Until A Specific Date

Here’s the automation I use to welcome new trainees to my Style Pitfalls course. There’s a few things going on here: The automation sends all contacts a “welcome email (How To Make Active Campaign Automation Wait Until A Specific Date).” The automation verifies that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends a “pump up” email to get the trainees ready for next week’s course, and motivate them to share it with buddies.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I do not want to send the exact same e-mail to every person on my list. I desire to send them the appropriate email for their level of engagement – How To Make Active Campaign Automation Wait Until A Specific Date. How To Make Active Campaign Automation Wait Until A Specific Date. Here’s the automation I utilize to promote an evergreen webinar: First it validates that they haven’t already bought the item I pitch in the webinar.

How To Make Active Campaign Automation Wait Until A Specific Date

Then it sends a series of e-mails to get them interested in the webinar, and to encourage them to register. If they register, they right away struck the “Goal” toward completion of the webinar, and the automation ends. If they don’t register, they get added to an automation promoting a rebroadcast of the webinar. How To Make Active Campaign Automation Wait Until A Specific Date.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, participated in, missed, or based upon the length of time they stayed in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my emails go to spam or Gmail’s promotions tab. Individuals who do not open my e-mails make it harder for other e-mails to get to individuals who actually desire them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

How To Make Active Campaign Automation Wait Until A Specific Date

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes brand-new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a different automation removes them from this automation, eliminates all of those tags, and starts this automation over once again.

This automation can be overwhelming at first, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. However, due to the fact that you can do anything with ActiveCampaign, often you have to develop things from scratch. ActiveCampaign has a choice to delete non-active customers, which I don’t advise.

Some customers do not have tracking turned on, so their opens aren’t tape-recorded. Others still desire to be subscribed however have actually been hectic. Here’s my reactivation series: I send out one email asking if they still wish to be subscribed, and briefly describing why I keep my e-mail list clean. In one week, I send them another email (if they currently clicked the verification link in the previous e-mail, they have actually already been gotten rid of from the automation using a separate automation) – How To Make Active Campaign Automation Wait Until A Specific Date.

How To Make Active Campaign Automation Wait Until A Specific Date

How To Make Active Campaign Automation Wait Until A Specific DateHow To Make Active Campaign Automation Wait Until A Specific Date

The automation then unsubscribes them. My emails likewise have a link to a kind where they can enter their e-mail address to let me know that they don’t have tracking allowed. This type adds a tag that I use to filter those contacts out. How To Make Active Campaign Automation Wait Until A Specific Date. I used to add this tag when they clicked on a link, however when people do not have tracking on, it makes those links not work so dependably! I just send out an easy “do you still desire my e-mails?” confirmation.