How To Integrate Acuity With Active Campaign

How To Integrate Acuity With Active Campaign

How To Integrate Acuity With Active CampaignHow To Integrate Acuity With Active Campaign

To start building an automation in ActiveCampaign, start with a “trigger.” There are a number of ways you can activate an automation, consisting of: When a tag is added When a contact signs up for a list When a contact sends a kind E-commerce and on-site alternatives (available in the “Pro” strategy) When the contact reaches a certain point in another automation.

From there, you can begin building the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send out an e-mail Notify a team member Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track objectives (The contact can avoid to the goal’s location in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Add and get rid of tags Include a note Lead scoring, SMS and site messages, and Facebook Custom Audience management are all “Pro” functions – How To Integrate Acuity With Active Campaign.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can set off an automation when: The contact submits a form The contact makes a purchase A tag is included to the contact A custom field is updated with a particular worth From there, you can create Conditions, to inspect whether the contact has a certain tag or custom field worth.

How To Integrate Acuity With Active Campaign

You can likewise create Events, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Event when: A tag is added or removed The contact buys A date takes place A customized field is updated with a particular worth You do not develop e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main way I develop my list is through an e-mail course. ActiveCampaign makes it easy for me to build my email course precisely how I want to build it. Many marketers develop really basic email sequences for their “e-mail courses.” A contact signs up, and then that contact instantly begins getting lessons.

It was simple to construct with ActiveCampaign, however difficult when I was with MailChimp. I do not do that approach. My email course is manually synced with this countdown timer on my website. You need to sign up by Friday night, and a brand-new course begins each Monday morning. When I initially attempted this method, I was on MailChimp.

How To Integrate Acuity With Active Campaign

Here’s the automation I use to invite new trainees to my Style Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome e-mail (How To Integrate Acuity With Active Campaign).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends out a “pump up” email to get the students ready for next week’s course, and encourage them to share it with pals.

The contact will begin getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on enrollment for next week’s class. They’ll get the pump up email the following Friday early morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I do not desire to send out the very same email to every person on my list. I desire to send them the appropriate email for their level of engagement – How To Integrate Acuity With Active Campaign. How To Integrate Acuity With Active Campaign. Here’s the automation I utilize to promote an evergreen webinar: First it confirms that they have not already purchased the item I pitch in the webinar.

How To Integrate Acuity With Active Campaign

Then it sends a series of e-mails to get them interested in the webinar, and to encourage them to sign up. If they register, they right away struck the “Objective” towards the end of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar. How To Integrate Acuity With Active Campaign.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, went to, missed out on, or based upon the length of time they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promos tab. People who do not open my e-mails make it harder for other emails to get to the individuals who actually want them! The “Pro” plan of ActiveCampaign has lead scoring constructed in.

How To Integrate Acuity With Active Campaign

Here’s an automation I got from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, eliminates all of those tags, and starts this automation over once again.

This automation can be overwhelming in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box service. However, due to the fact that you can do anything with ActiveCampaign, often you have to develop things from scratch. ActiveCampaign has an alternative to erase inactive customers, which I do not suggest.

Some customers do not have tracking switched on, so their opens aren’t recorded. Others still want to be subscribed however have been hectic. Here’s my reactivation series: I send out one e-mail asking if they still desire to be subscribed, and briefly discussing why I keep my e-mail list tidy. In one week, I send them another e-mail (if they currently clicked on the verification link in the previous email, they’ve currently been gotten rid of from the automation utilizing a different automation) – How To Integrate Acuity With Active Campaign.

How To Integrate Acuity With Active Campaign

How To Integrate Acuity With Active CampaignHow To Integrate Acuity With Active Campaign

The automation then unsubscribes them. My emails also have a link to a form where they can enter their e-mail address to let me know that they don’t have tracking made it possible for. This kind adds a tag that I utilize to filter those contacts out. How To Integrate Acuity With Active Campaign. I used to add this tag when they clicked a link, however when people don’t have tracking on, it makes those links not work so dependably! I only send out a basic “do you still want my e-mails?” confirmation.