Features You Didn’T Know About Active Campaign Email Marketing

Features You Didn’T Know About Active Campaign Email Marketing

This Chicago-based automation tool is helping their 90,000 clients send less e-mails while, at the very same time, attaining much better results. Boasting many functions and combinations, along with fast and friendly support, they do seem like a powerhouse newsletter marketing tool. We’ll put ActiveCampaign under the microscopic lense to see if they measure up to their strong claims.

The entry-level plan starts at $9 per month (for as much as 500 customers), or, if you wish to gain access to pro functions such as the in-built CRM and lead scoring, the Plus plan begins at $49 monthly. Among their crucial functions is automations. Not just does it enable autoresponders, based on myriad conditions, but it also permits automation of your contacts and list management, along with automations within its CRM system (referred to as ‘Offers’).

In addition to that, they have the website messages feature. Utilizing it you can send out targeted messages directly to your site visitors. And, while in the beginning look pages such as the Dashboard can appear a little busy and overly made complex, it’s not tough to comprehend how beneficial it is to have all your info in one place.

Features You Didn’T Know About Active Campaign Email Marketing

ActiveCampaign Review – The Pros & Cons of the Newsletter Tool 2016-05-10 https://img.youtube.com/vi/yZSYPcpc9v0/hqdefault.jpg One of the best marketing automations out there. Not just very powerful but likewise easy to use. Deals reporting on all locations such as click-maps, geo-tracking and page gos to. Purchase tracking is readily available on greater plans for Shopify, BigCommerce and WooCommerce.

If you are coming from a different e-mail marketing software application, ActiveCampaign offers to do the account migration free of charge. Features You Didn’T Know About Active Campaign Email Marketing. This may only be considered a con if you’re after a quick and simple email service. There are simpler newsletter services out there, so you may desire to look in other places if this is all you require.

ActiveCampaign’s integrated CRM effortlessly connect to all your email marketing information, allowing sales teams to act rapidly. Features like lead scoring and social data can also assist to streamline your sales follow-up processes. Apart from sending e-mails, ActiveCampaign likewise enables you to send SMS, personalized ‘Site Messages’ to website visitors, and even handle how Facebook ads are shown to contacts.

Features You Didn’T Know About Active Campaign Email Marketing

ActiveCampaign is a sophisticated tool, and getting familiarized with it takes a lot more work than other tools. Not to mention the routine maintenance you’ll need to establish, monitor and optimize projects. If you just want to set up basic e-mail sequences (for example, a welcome campaign), we ‘d advise more affordable options like MailerLite or Criteria, which are far simpler to use.

Sadly, there’s no complimentary strategy, and with a trial period of simply 2 week, they do not give you much time to assess whether it’s best for you. It’s truly tough to fault ActiveCampaign, not just do they provide almost whatever you require within a newsletter marketing tool, however they do it effectively.

One area that is somewhat doing not have is the newsletter editor, not offering an experience as slick as other tools out there, with a few worrying features that could be done much better (like the revision history). The assistance is as advertised: friendly, helpful and fast. Email and talk assistance are excellent, with a personal feel to the communications.

Features You Didn’T Know About Active Campaign Email Marketing

With their ‘Plus’ plan you even get access to one-on-one training and valuable webinars, which is a good addition. ActiveCampaign actually are among the very best choices you might make if you’re looking for an all-in-one newsletter marketing tool. Their automation is the genuine deal, and makes other tool’s variations of this pale in contrast.

If, on the other hand, you’re just looking for a simple way to blast out newsletters, a solution like GetResponse or MailerLite might be a bit easier to get your head around. is among the most budget-friendly options, in reality, their complimentary plan is very generous. Their approach to email marketing style is admirable, providing well modern-looking templates.

is an effective alternative to ActiveCampaign with loads of professional options (e.g. a webinar tool) and great automations. Unlike ActiveCampaign, they use their platform in more than 20 languages, and their style and screening tools are top notch.: this French supplier is among the most affordable you’ll find. Their registration forms are pretty flexible and enable for intriguing customizations.

Features You Didn’T Know About Active Campaign Email Marketing

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Disclosure: We in some cases use affiliate links which implies that, at no cost to you, we might make a commission if you purchase something through our links. When we performed our study on the best e-mail marketing & automation platforms, we spend hundreds of hours evaluatingd 100+ various platforms; ActiveCampaign came out # 1. Back in 2016, we decided to move all of our ventures onto ActiveCampaign (far from GetResponse, who we were failing to keep up with our needs). At that time, ActiveCampaign were the underdog.

Unlike many evaluations you’ll check out of ActiveCampaign, which regurgitate facts and figures from the ActiveCampaign site, this evaluation is a little bit various. Here I’ll show you how we utilize ActiveCampaign with 20+ use cases, so you can see for yourself how the platform looks, what its limitations are, and how it could assist your business convert more leads into customers.

Features You Didn’T Know About Active Campaign Email Marketing

Features You Didn'T Know About Active Campaign  Email MarketingFeatures You Didn’T Know About Active Campaign Email Marketing

 

As this page does not consist of too much information about the ActiveCampaign platform itself, you can see more of that here. Features You Didn’T Know About Active Campaign Email Marketing. The article is divided into 6 sections– feel free to click the link to get to them:– This area consists of how to use offer pipelines and lead scoring in ActiveCampaign to put your leads into various ‘pails’.

Email marketing hacks to increase your open & click-through rates.– How our client success team uses ActiveCampaign to collect Net Promoter Score (NPS) data, check-in with clients, and guarantee client accounts are healthy.– See how we’ve try out automating elements of our recruitment process, staff member onboarding & accounting utilizing ActiveCampaign.

It wasn’t due to absence of trying– We had tried Pipedrive, Salesforce, Zoho and a number of others. But they all required a lot handbook effort to keep them as much as date. After getting my ass kicked by a buddy for not having a CRM system, I turned to my Twitter followers to suggest which CRM to utilize.

Features You Didn’T Know About Active Campaign Email Marketing

Features You Didn'T Know About Active Campaign  Email MarketingFeatures You Didn’T Know About Active Campaign Email Marketing

 

CRMs and Endeavor Harbour simply didn’t appear to mix. Then, a couple of months later on, I came across ActiveCampaign while investigating marketing automation vendors. I signed up for a trial and saw that ActiveCampaign also had an integrated CRM, however with a difference. Unlike other CRMs we had attempted, ActiveCampaign’s CRM might be practically completely automated using rules and workflows… now we’re talking.

Since then, we have actually moved all eight of our endeavors over to their service. Here are a few of the ways we’re utilizing it. Among my preferred things about ActiveCampaign is their offer pipelines. If you’re familiar with nimble or have utilized ‘kanban boards’ in the past, these will recognize (Features You Didn’T Know About Active Campaign Email Marketing).

Building a deal pipeline in ActiveCampaign forces you to break your entire sales cycle into a series of steps. Instead of seeing sales an unpleasant and unpredictable monster, you can start to visualise the stages that your offers must go through in order to reach completion. For Leadformly (the software application we developed for developing conversion-optimised lead capture types), we break our sales funnel into five phases– from cold cause paying users.

Features You Didn’T Know About Active Campaign Email Marketing

After all, if you serve business and small company customers, these deals will probably vary so much that any report on average offer size or average time to close will be manipulated. Fortunately, ActiveCampaign enables you to build as numerous deal pipelines as you like, so you can just build various pipelines for your various audience sectors.

This makes it simple to quickly see all of our leads in each category and to compare reports. Rumour has it that Salesforce.com had a rule where if a sales representative ended the day with any of their leads not having actually a task appointed to them, that sales representative would be fired.

In ActiveCampaign, you can easily see if any leads do not have actually a task appointed to them (Features You Didn’T Know About Active Campaign Email Marketing). While Salesforce’s approach may be a bit extreme (and illegal in some nations), you can still train your sales group to guarantee that every lead constantly has a job designated. Have multiple salesmen? ActiveCampaign makes auto-assigning deals to various sales individuals easy.

Features You Didn’T Know About Active Campaign Email Marketing

Features You Didn'T Know About Active Campaign  Email MarketingFeatures You Didn’T Know About Active Campaign Email Marketing

 

geographic location or lead type.Lead scoring is one of those features that can make or break your whole sales process (Features You Didn’T Know About Active Campaign Email Marketing). When it’s established correctly, it produces clarity around which leads your people need to focus on and how great a job your marketing group is doing at nurturing cold leads into warm leads.

We also use it to measure the health of existing clients. Cold lead (has a lead score below 7 points) MQL (has a lead score in between 7-14 points)– We apply points when individuals register for our webinars, go to essential pages on our website, and engage with our emails. The purpose of this is to separate engaged leads from unengaged leads.

When we know all four of these requirements and they have actually above our agreed limits, the lead is considered sales qualified. Establishing lead scoring in ActiveCampaign is exceptionally easy and makes it much easier to set clear KPIs for marketing and sales. You can also identify whether the % of leads that you’re transforming into marketing-qualified or sales-qualified leads is increasing or decreasing, and much more.

Features You Didn’T Know About Active Campaign Email Marketing

In fact, it’s so user-friendly that practically everybody in our business has actually developed an automation sequence in ActiveCampaign with virtually no training. If you’re new to ActiveCampaign’s marketing automation builder, it appears like this: Here are some of the methods we’re utilizing marketing automation to systemise our lead nurturing and marketing projects. Features You Didn’T Know About Active Campaign Email Marketing.

We have actually given that discovered it more manageable to break lead nurturing into a brief 2-4 week sequence and after that a long-term nurturing series that leads are added to when they finish the short-term sequence. The short-term nurturing sequences are primarily academic in nature, making leads knowledgeable about appropriate post, webinars, interviews and other resources we’ve assembled that assist them establish their knowledge while positioning our ventures as authorities – Features You Didn’T Know About Active Campaign Email Marketing.

The long-term nurturing series are more about examining in with leads after certain intervals (e.g. 3 months, 6 months, 12 months), or when a specific behaviour suggests they might be believing about our solution again (e.g. if they visit our website). It’s worth keeping in mind here that the goal of these supporting sequences is not to convert leads into sales, however rather to convert leads into marketing qualified leads and after that sales certified leads based on our lead scoring system.

Features You Didn’T Know About Active Campaign Email Marketing

Features You Didn'T Know About Active Campaign  Email MarketingFeatures You Didn’T Know About Active Campaign Email Marketing

 

In 2016, ActiveCampaign revealed a feature that I had actually been waiting for given that 2014– email automation split screening. While email split screening is nothing new, really couple of marketing automation tools enable you to split test e-mails that belong of an automation sequence. ActiveCampaign is amongst the very first to do this well.

While this function is quite new, we have actually currently managed to increase the open rates of some of our key e-mail projects by as much as 300%. One quick win that improved our total e-mail marketing efficiency by 10-15% was utilizing ActiveCampaign’s open rate report to identify which days and hours our e-mails were getting the highest open rates.

It’s a simple tweak, however it worked. When we first launched Leadformly, we spent days trying to build a system for determining the time in between finding out about Leadformly and ending up being a paid user. We hacked something together with Zapier, Google Analytics & Google Sheets, however it was far from sophisticated.