Embed Videos In Active Campaign Autoresponder

Embed Videos In Active Campaign Autoresponder

Embed Videos In Active Campaign AutoresponderEmbed Videos In Active Campaign Autoresponder

To start constructing an automation in ActiveCampaign, start with a “trigger.” There are a variety of methods you can set off an automation, including: When a tag is included When a contact subscribes to a list When a contact submits a kind E-commerce and on-site options (available in the “Pro” strategy) When the contact reaches a specific point in another automation.

From there, you can begin building the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send out an e-mail Notify a team member Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track goals (The contact can avoid to the goal’s place in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and eliminate tags Include a note Lead scoring, SMS and website messages, and Facebook Custom Audience management are all “Pro” functions – Embed Videos In Active Campaign Autoresponder.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can activate an automation when: The contact sends a type The contact makes a purchase A tag is added to the contact A customized field is upgraded with a specific worth From there, you can create Conditions, to check whether the contact has a specific tag or custom-made field value.

Embed Videos In Active Campaign Autoresponder

You can also produce Occasions, which are a bit like ActiveCampaign’s Objectives, but without the reporting. You can track an Occasion when: A tag is included or eliminated The contact purchases A date happens A customized field is upgraded with a certain worth You don’t produce emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main way I develop my list is through an e-mail course. ActiveCampaign makes it easy for me to construct my email course precisely how I ‘d like to construct it. Many marketers construct extremely simple e-mail series for their “email courses.” A contact signs up, and after that that contact immediately begins getting lessons.

It was easy to develop with ActiveCampaign, but impossible when I was with MailChimp. I don’t do that approach. My e-mail course is manually synced with this countdown timer on my site. You have to sign up by Friday night, and a brand-new course starts each Monday morning. When I first tried this method, I was on MailChimp.

Embed Videos In Active Campaign Autoresponder

Here’s the automation I use to welcome new trainees to my Design Pitfalls course. There’s a couple of things going on here: The automation sends all contacts a “welcome email (Embed Videos In Active Campaign Autoresponder).” The automation verifies that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends a “pump up” e-mail to get the trainees all set for next week’s course, and motivate them to share it with friends.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed enrollment for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I do not wish to send the very same email to every person on my list. I desire to send them the proper email for their level of engagement – Embed Videos In Active Campaign Autoresponder. Embed Videos In Active Campaign Autoresponder. Here’s the automation I use to promote an evergreen webinar: First it verifies that they haven’t currently purchased the product I pitch in the webinar.

Embed Videos In Active Campaign Autoresponder

Then it sends a series of emails to get them interested in the webinar, and to encourage them to sign up. If they sign up, they instantly hit the “Goal” towards completion of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar. Embed Videos In Active Campaign Autoresponder.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact signed up, attended, missed out on, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. People who don’t open my emails make it harder for other e-mails to get to individuals who actually want them! The “Pro” plan of ActiveCampaign has lead scoring built in.

Embed Videos In Active Campaign Autoresponder

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a separate automation eliminates them from this automation, removes all of those tags, and begins this automation over once again.

This automation can be overwhelming at initially, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box service. However, because you can do anything with ActiveCampaign, in some cases you need to develop things from scratch. ActiveCampaign has a choice to erase non-active subscribers, which I don’t suggest.

Some customers don’t have actually tracking turned on, so their opens aren’t recorded. Others still desire to be subscribed but have actually been hectic. Here’s my reactivation sequence: I send one email asking if they still wish to be subscribed, and briefly describing why I keep my email list tidy. In one week, I send them another email (if they already clicked on the confirmation link in the previous email, they have actually currently been eliminated from the automation using a separate automation) – Embed Videos In Active Campaign Autoresponder.

Embed Videos In Active Campaign Autoresponder

Embed Videos In Active Campaign AutoresponderEmbed Videos In Active Campaign Autoresponder

The automation then unsubscribes them. My e-mails also have a link to a form where they can enter their e-mail address to let me know that they don’t have tracking allowed. This kind includes a tag that I utilize to filter those contacts out. Embed Videos In Active Campaign Autoresponder. I utilized to include this tag when they clicked a link, but when individuals don’t have tracking on, it makes those links not work so dependably! I just send a simple “do you still desire my e-mails?” verification.