Email Marketing Customer Service Support

Email Marketing Customer Service Support

This Chicago-based automation tool is helping their 90,000 consumers send less emails while, at the same time, accomplishing better results. Boasting numerous functions and integrations, in addition to quick and friendly assistance, they do seem like a powerhouse newsletter marketing tool. We’ll put ActiveCampaign under the microscopic lense to see if they determine up to their bold claims.

The entry-level strategy begins at $9 per month (for as much as 500 subscribers), or, if you wish to gain access to professional features such as the in-built CRM and lead scoring, the Plus strategy begins at $49 per month. One of their essential features is automations. Not just does it enable autoresponders, based upon myriad conditions, but it likewise enables automation of your contacts and list management, in addition to automations within its CRM system (understood as ‘Offers’).

In addition to that, they have the website messages feature. Using it you can send targeted messages straight to your website visitors. And, while initially look pages such as the Dashboard can appear a little hectic and extremely complicated, it’s not difficult to understand how useful it is to have all your information in one place.

Email Marketing Customer Service Support

ActiveCampaign Evaluation – The Pros & Cons of the Newsletter Tool 2016-05-10 https://img.youtube.com/vi/yZSYPcpc9v0/hqdefault.jpg Among the finest marketing automations out there. Not only incredibly powerful but also simple to use. Deals reporting on all locations such as click-maps, geo-tracking and page gos to. Purchase tracking is available on greater plans for Shopify, BigCommerce and WooCommerce.

If you are coming from a various e-mail marketing software, ActiveCampaign uses to do the account migration for free. Email Marketing Customer Service Support. This may only be considered a con if you seek a quick and basic e-mail solution. There are simpler newsletter services out there, so you might want to look in other places if this is all you need.

ActiveCampaign’s inbuilt CRM seamlessly links up to all your e-mail marketing data, allowing sales teams to act quickly. Features like lead scoring and social information can likewise assist to simplify your sales follow-up procedures. Apart from sending out e-mails, ActiveCampaign likewise allows you to send out SMS, personalized ‘Website Messages’ to site visitors, and even handle how Facebook advertisements are shown to contacts.

Email Marketing Customer Service Support

ActiveCampaign is an innovative tool, and getting familiarized with it takes a lot more work than other tools. Not to mention the routine maintenance you’ll need to establish, screen and optimize campaigns. If you just wish to set up fundamental email sequences (for example, a welcome campaign), we ‘d recommend more budget-friendly choices like MailerLite or Criteria, which are far easier to utilize.

Regrettably, there’s no free strategy, and with a trial duration of simply 2 week, they don’t give you much time to evaluate whether it’s ideal for you. It’s truly difficult to fault ActiveCampaign, not just do they provide practically everything you need within a newsletter marketing tool, but they do it effectively.

One area that is somewhat lacking is the newsletter editor, not using an experience as slick as other tools out there, with a few niggling features that could be done better (like the modification history). The assistance is as advertised: friendly, useful and fast. Email and talk assistance are great, with an individual feel to the communications.

Email Marketing Customer Service Support

With their ‘Plus’ prepare you even get access to individually training and useful webinars, which is a good addition. ActiveCampaign truly are one of the best options you could make if you’re searching for an all-in-one newsletter marketing tool. Their automation is the real offer, and makes other tool’s versions of this pale in comparison.

If, on the other hand, you’re just trying to find a basic way to blast out newsletters, a service like GetResponse or MailerLite might be a bit easier to get your head around. is among the most affordable solutions, in reality, their free plan is very generous. Their technique to email marketing style is exceptional, using well modern-looking templates.

is a powerful alternative to ActiveCampaign with loads of professional alternatives (e.g. a webinar tool) and great automations. Unlike ActiveCampaign, they offer their platform in more than 20 languages, and their design and screening tools are leading notch.: this French service provider is one of the least expensive you’ll find. Their registration kinds are pretty versatile and enable interesting personalizations.

Email Marketing Customer Service Support

Please log in again. The login page will open in a new tab. After visiting you can close it and go back to this page.

Disclosure: We sometimes use affiliate links which indicates that, at zero expense to you, we may earn a commission if you purchase something through our links. When we conducted our study on the best e-mail marketing & automation platforms, we spend numerous hours evaluatingd 100+ different platforms; ActiveCampaign came out # 1. Back in 2016, we chose to move all of our ventures onto ActiveCampaign (away from GetResponse, who we were failing to keep up with our requirements). Back then, ActiveCampaign were the underdog.

Unlike the majority of reviews you’ll read of ActiveCampaign, which spit up realities and figures from the ActiveCampaign website, this evaluation is a bit various. Here I’ll reveal you how we use ActiveCampaign with 20+ use cases, so you can see on your own how the platform looks, what its constraints are, and how it could assist your company transform more leads into consumers.

Email Marketing Customer Service Support

Email Marketing Customer Service SupportEmail Marketing Customer Service Support

 

As this page doesn’t consist of too much info about the ActiveCampaign platform itself, you can see more of that here. Email Marketing Customer Service Support. The short article is divided into 6 sections– do not hesitate to click the link to get to them:– This area consists of how to utilize deal pipelines and lead scoring in ActiveCampaign to put your leads into various ‘buckets’.

Email marketing hacks to increase your open & click-through rates.– How our client success group utilizes ActiveCampaign to gather Net Promoter Score (NPS) data, check-in with consumers, and ensure client accounts are healthy.– See how we’ve try out automating elements of our recruitment process, staff member onboarding & accounting using ActiveCampaign.

It wasn’t due to absence of trying– We had tried Pipedrive, Salesforce, Zoho and numerous others. But they all required so much handbook effort to keep them up to date. After getting my ass kicked by a buddy for not having a CRM system, I relied on my Twitter followers to recommend which CRM to use.

Email Marketing Customer Service Support

Email Marketing Customer Service SupportEmail Marketing Customer Service Support

 

CRMs and Venture Harbour simply didn’t appear to mix. Then, a number of months later, I encountered ActiveCampaign while researching marketing automation suppliers. I registered for a trial and saw that ActiveCampaign likewise had a built-in CRM, but with a distinction. Unlike other CRMs we had tried, ActiveCampaign’s CRM might be practically entirely automated using guidelines and workflows… now we’re talking.

Ever since, we’ve moved all 8 of our ventures over to their service. Here are some of the methods we’re using it. One of my preferred features of ActiveCampaign is their deal pipelines. If you recognize with nimble or have used ‘kanban boards’ in the past, these will recognize (Email Marketing Customer Service Support).

Building an offer pipeline in ActiveCampaign forces you to break your entire sales cycle into a series of steps. Rather than seeing sales a messy and unforeseeable beast, you can start to visualise the phases that your offers should go through in order to reach completion. For Leadformly (the software application we developed for building conversion-optimised lead capture forms), we break our sales funnel into five stages– from cold result in paying users.

Email Marketing Customer Service Support

After all, if you serve enterprise and small company clients, these offers will most likely differ so much that any report typically deal size or average time to close will be manipulated. Fortunately, ActiveCampaign allows you to build as lots of deal pipelines as you like, so you can simply construct various pipelines for your different audience sections.

This makes it simple to quickly see all of our leads in each classification and to compare reports. Rumour has it that Salesforce.com had a rule where if a sales representative ended the day with any of their leads not having a job assigned to them, that sales representative would be fired.

In ActiveCampaign, you can easily see if any leads do not have a task appointed to them (Email Marketing Customer Service Support). While Salesforce’s technique may be a bit severe (and unlawful in some countries), you can still train your sales team to make sure that every lead always has actually a job assigned. Have numerous salespeople? ActiveCampaign makes auto-assigning deals to different sales individuals simple.

Email Marketing Customer Service Support

Email Marketing Customer Service SupportEmail Marketing Customer Service Support

 

geographic location or lead type.Lead scoring is one of those functions that can make or break your entire sales process (Email Marketing Customer Service Support). When it’s set up correctly, it produces clarity around which leads your people need to concentrate on and how great a job your marketing team is doing at nurturing cold leads into warm leads.

We also use it to determine the health of existing consumers. Cold lead (has a lead rating below 7 points) MQL (has a lead score between 7-14 points)– We apply points when people register for our webinars, go to key pages on our website, and engage with our emails. The purpose of this is to separate engaged leads from unengaged leads.

As soon as we know all four of these requirements and they have actually above our agreed thresholds, the lead is considered sales certified. Establishing lead scoring in ActiveCampaign is incredibly simple and makes it a lot easier to set clear KPIs for marketing and sales. You can also recognize whether the % of leads that you’re converting into marketing-qualified or sales-qualified leads is increasing or decreasing, and much more.

Email Marketing Customer Service Support

In truth, it’s so user-friendly that almost everyone in our business has constructed an automation series in ActiveCampaign with practically no training. If you’re new to ActiveCampaign’s marketing automation builder, it looks like this: Here are a few of the ways we’re utilizing marketing automation to systemise our lead nurturing and marketing projects. Email Marketing Customer Service Support.

We’ve since discovered it more manageable to break lead nurturing into a short 2-4 week sequence and then a long-term nurturing series that leads are added to when they finish the short-term sequence. The short-term nurturing sequences are mostly instructional in nature, making leads mindful of appropriate article, webinars, interviews and other resources we have actually created that assist them establish their knowledge while placing our endeavors as authorities – Email Marketing Customer Service Support.

The long-lasting nurturing series are more about signing in with leads after certain periods (e.g. 3 months, 6 months, 12 months), or when a particular behaviour shows they might be thinking of our solution again (e.g. if they visit our website). It deserves keeping in mind here that the objective of these nurturing sequences is not to convert leads into sales, however rather to transform leads into marketing qualified leads and then sales certified leads based on our lead scoring system.

Email Marketing Customer Service Support

Email Marketing Customer Service SupportEmail Marketing Customer Service Support

 

In 2016, ActiveCampaign announced a feature that I had actually been waiting on considering that 2014– email automation split testing. While e-mail split screening is absolutely nothing brand-new, extremely couple of marketing automation tools allow you to divide test e-mails that are a part of an automation sequence. ActiveCampaign is amongst the very first to do this well.

While this feature is rather new, we’ve already managed to increase the open rates of some of our essential email campaigns by approximately 300%. One fast win that enhanced our total e-mail marketing performance by 10-15% was utilizing ActiveCampaign’s open rate report to determine which days and hours our e-mails were getting the greatest open rates.

It’s a simple tweak, however it worked. When we first introduced Leadformly, we invested days trying to develop a system for measuring the time between learning more about Leadformly and becoming a paid user. We hacked something together with Zapier, Google Analytics & Google Sheets, but it was far from sophisticated.

Email Marketing Customer Service Support

Email Marketing Customer Service Support

This Chicago-based automation tool is helping their 90,000 clients send out less emails while, at the same time, achieving better outcomes. Boasting lots of features and integrations, along with quick and friendly support, they do sound like a powerhouse newsletter marketing tool. We’ll put ActiveCampaign under the microscope to see if they determine up to their strong claims.

The entry-level strategy starts at $9 per month (for as much as 500 customers), or, if you want to gain access to pro functions such as the inbuilt CRM and lead scoring, the Plus strategy begins at $49 monthly. One of their most essential features is automations. Not only does it enable autoresponders, based on myriad conditions, but it likewise allows automation of your contacts and list management, along with automations within its CRM system (referred to as ‘Offers’).

In addition to that, they have the site messages feature. Using it you can send targeted messages straight to your site visitors. And, while initially look pages such as the Control panel can seem a little busy and overly complicated, it’s not tough to comprehend how helpful it is to have all your information in one location.

Email Marketing Customer Service Support

ActiveCampaign Evaluation – The Pros & Cons of the Newsletter Tool 2016-05-10 https://img.youtube.com/vi/yZSYPcpc9v0/hqdefault.jpg Among the best marketing automations out there. Not just incredibly powerful however also simple to use. Offers reporting on all locations such as click-maps, geo-tracking and page gos to. Purchase tracking is offered on higher strategies for Shopify, BigCommerce and WooCommerce.

If you are coming from a different email marketing software application, ActiveCampaign uses to do the account migration totally free. Email Marketing Customer Service Support. This might just be thought about a con if you’re after a fast and simple e-mail option. There are easier newsletter services out there, so you may wish to look elsewhere if this is all you require.

ActiveCampaign’s inbuilt CRM flawlessly connect to all your e-mail marketing information, permitting sales teams to act rapidly. Features like lead scoring and social information can also assist to improve your sales follow-up processes. Apart from sending out e-mails, ActiveCampaign likewise allows you to send SMS, customized ‘Website Messages’ to website visitors, and even manage how Facebook advertisements are displayed to contacts.

Email Marketing Customer Service Support

ActiveCampaign is a sophisticated tool, and getting familiarized with it takes a lot more work than other tools. Not to mention the routine upkeep you’ll need to establish, monitor and optimize campaigns. If you only wish to establish fundamental e-mail series (for example, a welcome campaign), we ‘d advise more affordable choices like MailerLite or Criteria, which are far simpler to use.

Unfortunately, there’s no free plan, and with a trial duration of simply 2 week, they don’t give you much time to assess whether it’s ideal for you. It’s truly tough to fault ActiveCampaign, not just do they provide practically everything you require within a newsletter marketing tool, but they do it really well.

One area that is slightly doing not have is the newsletter editor, not using an experience as slick as other tools out there, with a few niggling functions that could be done much better (like the revision history). The assistance is as marketed: friendly, useful and quick. Email and talk support are fantastic, with a personal feel to the interactions.

Email Marketing Customer Service Support

With their ‘Plus’ plan you even get access to individually training and useful webinars, which is a great addition. ActiveCampaign really are among the very best choices you could make if you’re searching for an all-in-one newsletter marketing tool. Their automation is the genuine offer, and makes other tool’s variations of this pale in contrast.

If, on the other hand, you’re just trying to find a basic method to blast out newsletters, an option like GetResponse or MailerLite may be a bit simpler to get your head around. is one of the most budget-friendly services, in truth, their complimentary plan is really generous. Their approach to email marketing style is exceptional, offering well modern-looking templates.

is a powerful alternative to ActiveCampaign with loads of professional choices (e.g. a webinar tool) and good automations. Unlike ActiveCampaign, they offer their platform in more than 20 languages, and their design and testing tools are top notch.: this French provider is one of the least expensive you’ll discover. Their registration forms are quite versatile and enable interesting customizations.

Email Marketing Customer Service Support

Please log in again. The login page will open in a new tab. After visiting you can close it and return to this page.

Disclosure: We sometimes utilize affiliate links which suggests that, at absolutely no expense to you, we might make a commission if you purchase something through our links. When we performed our research study on the finest email marketing & automation platforms, we spend numerous hours evaluatingd 100+ various platforms; ActiveCampaign came out # 1. Back in 2016, we chose to move all of our ventures onto ActiveCampaign (far from GetResponse, who we were failing to keep up with our requirements). Back then, ActiveCampaign were the underdog.

Unlike a lot of reviews you’ll read of ActiveCampaign, which spit up facts and figures from the ActiveCampaign website, this review is a bit various. Here I’ll show you how we utilize ActiveCampaign with 20+ usage cases, so you can see on your own how the platform looks, what its restrictions are, and how it might help your business transform more leads into customers.

Email Marketing Customer Service Support

Email Marketing  Customer Service SupportEmail Marketing Customer Service Support

 

As this page doesn’t contain too much info about the ActiveCampaign platform itself, you can see more of that here. Email Marketing Customer Service Support. The post is divided into 6 areas– feel complimentary to click the link to get to them:– This section includes how to use offer pipelines and lead scoring in ActiveCampaign to put your leads into different ‘buckets’.

Email marketing hacks to improve your open & click-through rates.– How our customer success group uses ActiveCampaign to collect Net Promoter Score (NPS) data, check-in with clients, and make sure customer accounts are healthy.– See how we’ve experimented with automating aspects of our recruitment procedure, employee onboarding & accounting utilizing ActiveCampaign.

It wasn’t due to lack of attempting– We had actually tried Pipedrive, Salesforce, Zoho and numerous others. But they all needed a lot manual effort to keep them up to date. After getting my ass kicked by a buddy for not having a CRM system, I turned to my Twitter fans to recommend which CRM to use.

Email Marketing Customer Service Support

Email Marketing  Customer Service SupportEmail Marketing Customer Service Support

 

CRMs and Endeavor Harbour simply didn’t appear to blend. Then, a couple of months later, I stumbled upon ActiveCampaign while investigating marketing automation suppliers. I signed up for a trial and saw that ActiveCampaign likewise had a built-in CRM, however with a difference. Unlike other CRMs we had actually tried, ActiveCampaign’s CRM could be almost totally automated utilizing guidelines and workflows… now we’re talking.

Given that then, we have actually moved all eight of our endeavors over to their service. Here are some of the methods we’re using it. Among my favourite features of ActiveCampaign is their offer pipelines. If you’re familiar with nimble or have actually utilized ‘kanban boards’ in the past, these will recognize (Email Marketing Customer Service Support).

Developing an offer pipeline in ActiveCampaign forces you to break your entire sales cycle into a series of actions. Rather than seeing sales an untidy and unforeseeable beast, you can begin to visualise the stages that your offers need to go through in order to reach conclusion. For Leadformly (the software we created for constructing conversion-optimised lead capture forms), we break our sales funnel into 5 phases– from cold cause paying users.

Email Marketing Customer Service Support

After all, if you serve business and little service clients, these offers will probably vary so much that any report on average offer size or average time to close will be skewed. Fortunately, ActiveCampaign enables you to construct as many offer pipelines as you like, so you can just build various pipelines for your numerous audience sections.

This makes it easy to rapidly see all of our leads in each classification and to compare reports. Rumour has it that Salesforce.com had a rule where if a salesperson ended the day with any of their leads not having a job designated to them, that salesperson would be fired.

In ActiveCampaign, you can easily see if any leads do not have a task assigned to them (Email Marketing Customer Service Support). While Salesforce’s approach may be a bit extreme (and unlawful in some nations), you can still train your sales team to ensure that every lead constantly has a job appointed. Have numerous salesmen? ActiveCampaign makes auto-assigning offers to various sales individuals simple.

Email Marketing Customer Service Support

Email Marketing  Customer Service SupportEmail Marketing Customer Service Support

 

geographic place or lead type.Lead scoring is one of those functions that can make or break your whole sales procedure (Email Marketing Customer Service Support). When it’s established properly, it creates clearness around which leads your people need to concentrate on and how good a job your marketing team is doing at supporting cold leads into warm leads.

We also utilize it to measure the health of existing clients. Cold lead (has a lead rating below 7 points) MQL (has a lead rating in between 7-14 points)– We use points when individuals sign up for our webinars, visit key pages on our website, and engage with our emails. The purpose of this is to separate engaged leads from unengaged leads.

As soon as we know all four of these requirements and they’ve above our agreed thresholds, the lead is considered sales qualified. Establishing lead scoring in ActiveCampaign is incredibly easy and makes it a lot easier to set clear KPIs for marketing and sales. You can also identify whether the % of leads that you’re converting into marketing-qualified or sales-qualified leads is increasing or decreasing, and far more.

Email Marketing Customer Service Support

In fact, it’s so instinctive that practically everybody in our company has constructed an automation series in ActiveCampaign with practically no training. If you’re brand-new to ActiveCampaign’s marketing automation contractor, it looks like this: Here are a few of the ways we’re using marketing automation to systemise our lead nurturing and marketing campaigns. Email Marketing Customer Service Support.

We have actually considering that found it more manageable to break lead nurturing into a brief 2-4 week sequence and then a long-lasting nurturing series that leads are contributed to when they complete the short-term sequence. The short-term nurturing series are mainly instructional in nature, making leads knowledgeable about appropriate post, webinars, interviews and other resources we’ve created that assist them develop their knowledge while placing our endeavors as authorities – Email Marketing Customer Service Support.

The long-term nurturing series are more about signing in with leads after certain intervals (e.g. 3 months, 6 months, 12 months), or when a certain behaviour suggests they may be thinking of our option once again (e.g. if they visit our site). It’s worth noting here that the objective of these supporting sequences is not to transform leads into sales, however instead to convert leads into marketing certified leads and after that sales certified leads based on our lead scoring system.

Email Marketing Customer Service Support

Email Marketing  Customer Service SupportEmail Marketing Customer Service Support

 

In 2016, ActiveCampaign revealed a function that I had actually been waiting on because 2014– e-mail automation split testing. While e-mail split screening is nothing brand-new, really few marketing automation tools permit you to split test emails that are a part of an automation series. ActiveCampaign is among the very first to do this well.

While this feature is rather new, we’ve already handled to increase the open rates of a few of our essential email campaigns by up to 300%. One quick win that enhanced our total email marketing efficiency by 10-15% was using ActiveCampaign’s open rate report to determine which days and hours our emails were getting the highest open rates.

It’s a basic tweak, but it worked. When we first released Leadformly, we spent days attempting to build a system for measuring the time in between discovering Leadformly and ending up being a paid user. We hacked something together with Zapier, Google Analytics & Google Sheets, but it was far from advanced.

Email Marketing Customer Service Support

Email Marketing Customer Service Support

This Chicago-based automation tool is helping their 90,000 consumers send out fewer emails while, at the very same time, achieving much better results. Boasting numerous features and combinations, along with quick and friendly assistance, they do seem like a powerhouse newsletter marketing tool. We’ll put ActiveCampaign under the microscopic lense to see if they determine up to their strong claims.

The entry-level strategy begins at $9 per month (for as much as 500 customers), or, if you desire to gain access to pro functions such as the built-in CRM and lead scoring, the Plus plan starts at $49 per month. One of their essential features is automations. Not just does it enable autoresponders, based on myriad conditions, but it also allows automation of your contacts and list management, along with automations within its CRM system (known as ‘Deals’).

In addition to that, they have the site messages function. Utilizing it you can send targeted messages directly to your site visitors. And, while at very first glance pages such as the Control panel can seem a little hectic and extremely complicated, it’s not hard to understand how useful it is to have all your details in one location.

Email Marketing Customer Service Support

ActiveCampaign Review – The Pros & Cons of the Newsletter Tool 2016-05-10 https://img.youtube.com/vi/yZSYPcpc9v0/hqdefault.jpg One of the very best marketing automations out there. Not only very effective however also easy to use. Offers reporting on all locations such as click-maps, geo-tracking and page visits. Purchase tracking is available on higher plans for Shopify, BigCommerce and WooCommerce.

If you are coming from a various email marketing software, ActiveCampaign uses to do the account migration for totally free. Email Marketing Customer Service Support. This may just be considered a con if you want a fast and easy e-mail service. There are simpler newsletter services out there, so you may want to look elsewhere if this is all you require.

ActiveCampaign’s integrated CRM flawlessly links up to all your email marketing information, permitting sales teams to act rapidly. Functions like lead scoring and social information can likewise help to improve your sales follow-up processes. Apart from sending out emails, ActiveCampaign likewise allows you to send SMS, individualized ‘Website Messages’ to website visitors, and even manage how Facebook advertisements are displayed to contacts.

Email Marketing Customer Service Support

ActiveCampaign is an innovative tool, and getting familiarized with it takes a lot more work than other tools. Not to mention the routine maintenance you’ll require to establish, screen and optimize campaigns. If you just want to establish standard e-mail sequences (for instance, a welcome campaign), we ‘d advise more economical options like MailerLite or Benchmark, which are far much easier to use.

Regrettably, there’s no complimentary plan, and with a trial period of just 14 days, they don’t give you much time to evaluate whether it’s ideal for you. It’s actually difficult to fault ActiveCampaign, not just do they offer nearly everything you require within a newsletter marketing tool, however they do it really well.

One area that is somewhat lacking is the newsletter editor, not using an experience as slick as other tools out there, with a few niggling functions that might be done better (like the revision history). The support is as marketed: friendly, useful and fast. Email and chat assistance are terrific, with an individual feel to the interactions.

Email Marketing Customer Service Support

With their ‘Plus’ prepare you even get access to individually training and handy webinars, which is a great addition. ActiveCampaign really are one of the very best choices you might make if you’re searching for an all-in-one newsletter marketing tool. Their automation is the genuine deal, and makes other tool’s versions of this pale in comparison.

If, on the other hand, you’re simply searching for an easy method to blast out newsletters, a service like GetResponse or MailerLite might be a bit much easier to get your head around. is one of the most economical options, in truth, their complimentary strategy is extremely generous. Their approach to email marketing design is exceptional, offering well modern-looking design templates.

is an effective alternative to ActiveCampaign with loads of pro choices (e.g. a webinar tool) and great automations. Unlike ActiveCampaign, they offer their platform in more than 20 languages, and their style and testing tools are leading notch.: this French company is among the least expensive you’ll find. Their registration types are pretty flexible and allow for interesting customizations.

Email Marketing Customer Service Support

Please log in again. The login page will open in a new tab. After visiting you can close it and return to this page.

Disclosure: We sometimes use affiliate links which means that, at zero expense to you, we may make a commission if you buy something through our links. When we conducted our research study on the best e-mail marketing & automation platforms, we spend hundreds of hours evaluatingd 100+ various platforms; ActiveCampaign came out # 1. Back in 2016, we decided to move all of our endeavors onto ActiveCampaign (away from GetResponse, who we were stopping working to keep up with our needs). At that time, ActiveCampaign were the underdog.

Unlike a lot of reviews you’ll check out of ActiveCampaign, which throw up facts and figures from the ActiveCampaign website, this review is a bit different. Here I’ll show you how we use ActiveCampaign with 20+ use cases, so you can see on your own how the platform looks, what its restrictions are, and how it could help your company convert more leads into clients.

Email Marketing Customer Service Support

Email Marketing Customer Service SupportEmail Marketing Customer Service Support

 

As this page doesn’t include excessive information about the ActiveCampaign platform itself, you can see more of that here. Email Marketing Customer Service Support. The short article is split into 6 sections– do not hesitate to click the link to get to them:– This area includes how to use offer pipelines and lead scoring in ActiveCampaign to put your leads into different ‘pails’.

Email marketing hacks to enhance your open & click-through rates.– How our customer success team uses ActiveCampaign to gather Net Promoter Score (NPS) information, check-in with clients, and guarantee client accounts are healthy.– See how we’ve try out automating aspects of our recruitment procedure, employee onboarding & accounting using ActiveCampaign.

It wasn’t due to lack of trying– We had actually attempted Pipedrive, Salesforce, Zoho and numerous others. However they all required so much handbook effort to keep them as much as date. After getting my ass kicked by a buddy for not having a CRM system, I turned to my Twitter followers to suggest which CRM to use.

Email Marketing Customer Service Support

Email Marketing Customer Service SupportEmail Marketing Customer Service Support

 

CRMs and Venture Harbour just didn’t seem to blend. Then, a number of months later on, I came throughout ActiveCampaign while researching marketing automation suppliers. I signed up for a trial and saw that ActiveCampaign likewise had a built-in CRM, however with a difference. Unlike other CRMs we had tried, ActiveCampaign’s CRM might be almost totally automated using guidelines and workflows… now we’re talking.

Considering that then, we’ve moved all eight of our endeavors over to their service. Here are some of the methods we’re using it. Among my favourite features of ActiveCampaign is their deal pipelines. If you recognize with agile or have actually utilized ‘kanban boards’ in the past, these will recognize (Email Marketing Customer Service Support).

Building a deal pipeline in ActiveCampaign forces you to break your entire sales cycle into a series of actions. Instead of seeing sales a messy and unpredictable monster, you can start to imagine the stages that your deals need to go through in order to reach conclusion. For Leadformly (the software application we developed for developing conversion-optimised lead capture types), we break our sales funnel into 5 stages– from cold result in paying users.

Email Marketing Customer Service Support

After all, if you serve business and small company customers, these deals will probably differ a lot that any report typically deal size or average time to close will be skewed. Fortunately, ActiveCampaign allows you to construct as lots of offer pipelines as you like, so you can just construct various pipelines for your different audience segments.

This makes it simple to quickly view all of our leads in each category and to compare reports. Rumour has it that Salesforce.com had a rule where if a salesperson ended the day with any of their leads not having actually a task assigned to them, that salesperson would be fired.

In ActiveCampaign, you can easily see if any leads do not have actually a task assigned to them (Email Marketing Customer Service Support). While Salesforce’s method might be a bit extreme (and illegal in some nations), you can still train your sales group to guarantee that every lead constantly has actually a job assigned. Have multiple salesmen? ActiveCampaign makes auto-assigning offers to various sales people simple.

Email Marketing Customer Service Support

Email Marketing Customer Service SupportEmail Marketing Customer Service Support

 

geographical location or lead type.Lead scoring is one of those functions that can make or break your whole sales procedure (Email Marketing Customer Service Support). When it’s established properly, it produces clarity around which leads your people should concentrate on and how excellent a job your marketing team is doing at nurturing cold leads into warm leads.

We likewise use it to measure the health of existing clients. Cold lead (has a lead score listed below 7 points) MQL (has a lead rating between 7-14 points)– We use points when individuals sign up for our webinars, check out essential pages on our site, and engage with our e-mails. The purpose of this is to separate engaged leads from unengaged leads.

As soon as we understand all four of these requirements and they’ve above our agreed thresholds, the lead is considered sales qualified. Setting up lead scoring in ActiveCampaign is extremely simple and makes it much simpler to set clear KPIs for marketing and sales. You can also determine whether the % of leads that you’re transforming into marketing-qualified or sales-qualified leads is increasing or reducing, and much more.

Email Marketing Customer Service Support

In fact, it’s so instinctive that practically everyone in our company has built an automation sequence in ActiveCampaign with essentially no training. If you’re new to ActiveCampaign’s marketing automation contractor, it appears like this: Here are some of the ways we’re using marketing automation to systemise our lead nurturing and marketing campaigns. Email Marketing Customer Service Support.

We’ve because discovered it more workable to break lead nurturing into a short 2-4 week sequence and after that a long-lasting nurturing sequence that leads are contributed to when they complete the short-term sequence. The short-term nurturing sequences are primarily academic in nature, making leads familiar with pertinent post, webinars, interviews and other resources we’ve created that assist them establish their knowledge while placing our ventures as authorities – Email Marketing Customer Service Support.

The long-term nurturing sequences are more about signing in with leads after particular intervals (e.g. 3 months, 6 months, 12 months), or when a certain behaviour suggests they may be thinking about our service once again (e.g. if they visit our site). It deserves noting here that the goal of these supporting sequences is not to transform leads into sales, however rather to transform leads into marketing certified leads and after that sales qualified leads based upon our lead scoring system.

Email Marketing Customer Service Support

Email Marketing Customer Service SupportEmail Marketing Customer Service Support

 

In 2016, ActiveCampaign revealed a feature that I had actually been waiting for considering that 2014– e-mail automation split testing. While email split testing is absolutely nothing new, extremely few marketing automation tools enable you to split test emails that belong of an automation sequence. ActiveCampaign is amongst the first to do this well.

While this feature is quite brand-new, we’ve currently managed to increase the open rates of some of our essential email projects by up to 300%. One fast win that increased our overall e-mail marketing efficiency by 10-15% was using ActiveCampaign’s open rate report to determine which days and hours our emails were getting the highest open rates.

It’s a basic tweak, but it worked. When we initially introduced Leadformly, we spent days attempting to construct a system for determining the time between finding out about Leadformly and ending up being a paid user. We hacked something together with Zapier, Google Analytics & Google Sheets, however it was far from advanced.