Adding A Pdf To Active Campaign Email

Adding A Pdf To Active Campaign Email

Adding A Pdf To Active Campaign EmailAdding A Pdf To Active Campaign Email

To start building an automation in ActiveCampaign, begin with a “trigger.” There are a number of ways you can trigger an automation, consisting of: When a tag is included When a contact subscribes to a list When a contact submits a type E-commerce and on-site alternatives (readily available in the “Pro” strategy) When the contact reaches a certain point in another automation.

From there, you can start developing the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send out an email Notify an employee Wait conditions If/then conditionals Split traffic for screening Avoid to other parts of the automation Track goals (The contact can skip to the goal’s location in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and eliminate tags Include a note Lead scoring, SMS and website messages, and Facebook Customized Audience management are all “Pro” functions – Adding A Pdf To Active Campaign Email.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can trigger an automation when: The contact sends a kind The contact buys A tag is included to the contact A custom field is updated with a certain value From there, you can develop Conditions, to inspect whether the contact has a specific tag or custom field worth.

Adding A Pdf To Active Campaign Email

You can likewise develop Occasions, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Event when: A tag is added or removed The contact makes a purchase A date happens A custom field is upgraded with a particular value You do not create e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main way I construct my list is through an email course. ActiveCampaign makes it easy for me to build my email course precisely how I wish to construct it. Lots of online marketers build really easy e-mail sequences for their “email courses.” A contact register, and after that that contact instantly starts getting lessons.

It was easy to develop with ActiveCampaign, but difficult when I was with MailChimp. I don’t do that approach. My email course is by hand synced with this countdown timer on my website. You need to sign up by Friday night, and a new course begins each Monday early morning. When I initially tried this method, I was on MailChimp.

Adding A Pdf To Active Campaign Email

Here’s the automation I use to invite new trainees to my Design Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome email (Adding A Pdf To Active Campaign Email).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends out a “pump up” e-mail to get the trainees prepared for next week’s course, and motivate them to share it with good friends.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed registration for next week’s class. They’ll get the pump up e-mail the following Friday morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I don’t desire to send the exact same e-mail to everyone on my list. I wish to send them the proper e-mail for their level of engagement – Adding A Pdf To Active Campaign Email. Adding A Pdf To Active Campaign Email. Here’s the automation I utilize to promote an evergreen webinar: First it confirms that they have not already bought the product I pitch in the webinar.

Adding A Pdf To Active Campaign Email

Then it sends a series of emails to get them thinking about the webinar, and to motivate them to register. If they sign up, they immediately hit the “Objective” toward the end of the webinar, and the automation ends. If they do not register, they get contributed to an automation promoting a rebroadcast of the webinar. Adding A Pdf To Active Campaign Email.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, participated in, missed, or based upon how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me money, and it makes it most likely that my emails go to spam or Gmail’s promos tab. People who don’t open my e-mails make it harder for other e-mails to get to the people who actually want them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

Adding A Pdf To Active Campaign Email

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, thirty days, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, removes all of those tags, and begins this automation over again.

This automation can be frustrating at first, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box service. But, since you can do anything with ActiveCampaign, often you need to develop things from scratch. ActiveCampaign has an option to delete inactive customers, which I do not advise.

Some subscribers don’t have actually tracking turned on, so their opens aren’t tape-recorded. Others still wish to be subscribed but have been hectic. Here’s my reactivation sequence: I send one e-mail asking if they still want to be subscribed, and briefly discussing why I keep my e-mail list clean. In one week, I send them another e-mail (if they already clicked the confirmation link in the previous email, they have actually already been eliminated from the automation utilizing a different automation) – Adding A Pdf To Active Campaign Email.

Adding A Pdf To Active Campaign Email

Adding A Pdf To Active Campaign EmailAdding A Pdf To Active Campaign Email

The automation then unsubscribes them. My emails also have a link to a kind where they can enter their email address to let me know that they don’t have tracking allowed. This form includes a tag that I use to filter those contacts out. Adding A Pdf To Active Campaign Email. I used to add this tag when they clicked a link, however when people do not have tracking on, it makes those links not work so dependably! I just send an easy “do you still want my e-mails?” verification.