“Active Campaign”

To start building an automation in ActiveCampaign, begin with a “trigger.” There are a variety of methods you can activate an automation, including: When a tag is added When a contact signs up for a list When a contact sends a kind E-commerce and on-site choices (offered in the “Pro” strategy) When the contact reaches a certain point in another automation.

From there, you can start constructing the actions in your automation. Some actions that are offered in ActiveCampaign’s automations are: Send an e-mail Inform a staff member Wait conditions If/then conditionals Split traffic for screening Skip to other parts of the automation Track goals (The contact can avoid to the goal’s location in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Include and remove tags Include a note Lead scoring, SMS and site messages, and Facebook Customized Audience management are all “Pro” functions – “Active Campaign”.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can set off an automation when: The contact sends a kind The contact purchases A tag is contributed to the contact A customized field is updated with a particular value From there, you can develop Conditions, to examine whether the contact has a specific tag or customized field value.

“Active Campaign”

You can likewise develop Occasions, which are a bit like ActiveCampaign’s Objectives, however without the reporting. You can track an Occasion when: A tag is added or eliminated The contact makes a purchase A date happens A custom-made field is updated with a specific value You don’t produce e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign contrast. The primary way I construct my list is through an e-mail course. ActiveCampaign makes it simple for me to develop my email course exactly how I want to construct it. Many online marketers build extremely simple email series for their “e-mail courses.” A contact register, and after that that contact immediately starts getting lessons.

It was easy to develop with ActiveCampaign, however difficult when I was with MailChimp. I do not do that approach. My email course is by hand synced with this countdown timer on my website. You need to register by Friday night, and a new course begins each Monday early morning. When I initially tried this method, I was on MailChimp.

“Active Campaign”

Here’s the automation I utilize to invite new students to my Design Pitfalls course. There’s a few things going on here: The automation sends all contacts a “welcome e-mail (“Active Campaign”).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends out a “pump up” e-mail to get the trainees all set for next week’s course, and motivate them to share it with buddies.

The contact will begin getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up e-mail the following Friday early morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t want to send out the very same email to everyone on my list. I wish to send them the suitable e-mail for their level of engagement – “Active Campaign”. “Active Campaign”. Here’s the automation I use to promote an evergreen webinar: First it validates that they have not currently bought the item I pitch in the webinar.

“Active Campaign”

Then it sends a series of emails to get them thinking about the webinar, and to motivate them to sign up. If they sign up, they right away struck the “Goal” toward completion of the webinar, and the automation ends. If they don’t sign up, they get contributed to an automation promoting a rebroadcast of the webinar. “Active Campaign”.

This allows me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, participated in, missed, or based upon for how long they remained in the webinar. These tags can then set off automations within ActiveCampaign.

It costs me money, and it makes it more most likely that my e-mails go to spam or Gmail’s promotions tab. Individuals who do not open my e-mails make it harder for other e-mails to get to the people who actually desire them! The “Pro” strategy of ActiveCampaign has lead scoring built in.

“Active Campaign”

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it includes new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, gets rid of all of those tags, and begins this automation over once again.

This automation can be overwhelming initially, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box option. However, due to the fact that you can do anything with ActiveCampaign, in some cases you need to build things from scratch. ActiveCampaign has a choice to delete non-active subscribers, which I do not suggest.

Some customers don’t have tracking switched on, so their opens aren’t taped. Others still want to be subscribed but have been busy. Here’s my reactivation series: I send one email asking if they still desire to be subscribed, and briefly discussing why I keep my email list clean. In one week, I send them another e-mail (if they currently clicked the confirmation link in the previous email, they’ve already been gotten rid of from the automation using a separate automation) – “Active Campaign”.

“Active Campaign”

The automation then unsubscribes them. My emails likewise have a link to a type where they can enter their e-mail address to let me understand that they don’t have tracking enabled. This form includes a tag that I utilize to filter those contacts out. “Active Campaign”. I used to include this tag when they clicked a link, however when people do not have tracking on, it makes those links not work so reliably! I just send out an easy “do you still want my e-mails?” confirmation.

Active Campaign

To begin developing an automation in ActiveCampaign, start with a “trigger.” There are a variety of ways you can activate an automation, including: When a tag is included When a contact registers for a list When a contact submits a kind E-commerce and on-site alternatives (offered in the “Pro” strategy) When the contact reaches a particular point in another automation.

From there, you can begin constructing the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send out an email Alert a staff member Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track objectives (The contact can skip to the goal’s place in the automation.) Start or end another automation, or end the current automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Include and eliminate tags Add a note Lead scoring, SMS and website messages, and Facebook Custom-made Audience management are all “Pro” features – Active Campaign.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can trigger an automation when: The contact submits a type The contact purchases A tag is included to the contact A customized field is upgraded with a certain value From there, you can develop Conditions, to examine whether the contact has a certain tag or custom-made field value.

Active Campaign

You can likewise create Occasions, which are a bit like ActiveCampaign’s Objectives, but without the reporting. You can track an Event when: A tag is added or eliminated The contact makes a purchase A date takes place A custom-made field is upgraded with a particular value You do not create emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary method I develop my list is through an e-mail course. ActiveCampaign makes it simple for me to build my email course exactly how I ‘d like to build it. Many marketers develop extremely easy email series for their “email courses.” A contact indications up, and then that contact right away begins getting lessons.

It was easy to build with ActiveCampaign, however difficult when I was with MailChimp. I don’t do that technique. My email course is manually synced with this countdown timer on my site. You have to register by Friday night, and a new course starts each Monday morning. When I initially tried this methodology, I was on MailChimp.

Active Campaign

Here’s the automation I utilize to invite new trainees to my Style Pitfalls course. There’s a few things going on here: The automation sends all contacts a “welcome e-mail (Active Campaign).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends a “pump up” email to get the trainees all set for next week’s course, and encourage them to share it with pals.

The contact will start getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed enrollment for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I do not want to send the same e-mail to everyone on my list. I wish to send them the appropriate email for their level of engagement – Active Campaign. Active Campaign. Here’s the automation I utilize to promote an evergreen webinar: First it verifies that they haven’t currently acquired the product I pitch in the webinar.

Active Campaign

Then it sends out a series of e-mails to get them interested in the webinar, and to motivate them to sign up. If they register, they right away struck the “Objective” towards completion of the webinar, and the automation ends. If they don’t register, they get included to an automation promoting a rebroadcast of the webinar. Active Campaign.

This enables me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can add tags based upon whether the contact registered, attended, missed, or based upon how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me money, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. Individuals who don’t open my emails make it harder for other e-mails to get to individuals who truly want them! The “Pro” plan of ActiveCampaign has lead scoring integrated in.

Active Campaign

Here’s an automation I got from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, removes all of those tags, and starts this automation over once again.

This automation can be overwhelming in the beginning, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box solution. But, because you can do anything with ActiveCampaign, often you need to construct things from scratch. ActiveCampaign has an option to erase inactive customers, which I do not advise.

Some customers do not have tracking turned on, so their opens aren’t recorded. Others still desire to be subscribed but have been busy. Here’s my reactivation series: I send out one e-mail asking if they still want to be subscribed, and briefly explaining why I keep my e-mail list tidy. In one week, I send them another email (if they already clicked on the confirmation link in the previous email, they’ve currently been eliminated from the automation utilizing a separate automation) – Active Campaign.

Active Campaign

The automation then unsubscribes them. My emails likewise have a link to a kind where they can enter their e-mail address to let me understand that they do not have tracking made it possible for. This kind includes a tag that I utilize to filter those contacts out. Active Campaign. I utilized to add this tag when they clicked a link, however when people do not have tracking on, it makes those links not work so dependably! I just send a simple “do you still desire my emails?” confirmation.

“Active Campaign”

This Chicago-based automation tool is helping their 90,000 customers send out less emails while, at the same time, accomplishing much better outcomes. Boasting numerous features and combinations, as well as quick and friendly support, they do sound like a powerhouse newsletter marketing tool. We’ll put ActiveCampaign under the microscope to see if they determine up to their vibrant claims.

The entry-level strategy starts at $9 monthly (for as much as 500 customers), or, if you desire to access pro features such as the built-in CRM and lead scoring, the Plus plan begins at $49 monthly. One of their essential features is automations. Not only does it enable autoresponders, based on myriad conditions, however it also enables automation of your contacts and list management, in addition to automations within its CRM system (called ‘Deals’).

In addition to that, they have the website messages feature. Using it you can send out targeted messages straight to your site visitors. And, while at first look pages such as the Control panel can seem a little busy and extremely made complex, it’s not hard to understand how beneficial it is to have all your information in one location.

“Active Campaign”

ActiveCampaign Evaluation – The Pros & Cons of the Newsletter Tool 2016-05-10 https://img.youtube.com/vi/yZSYPcpc9v0/hqdefault.jpg One of the very best marketing automations out there. Not just incredibly powerful however likewise simple to use. Offers reporting on all locations such as click-maps, geo-tracking and page sees. Purchase tracking is readily available on greater strategies for Shopify, BigCommerce and WooCommerce.

If you are originating from a different e-mail marketing software, ActiveCampaign uses to do the account migration totally free. “Active Campaign”. This might just be considered a con if you seek a fast and basic e-mail solution. There are easier newsletter services out there, so you may wish to look somewhere else if this is all you need.

ActiveCampaign’s inbuilt CRM effortlessly links up to all your e-mail marketing information, permitting sales teams to act rapidly. Features like lead scoring and social data can likewise help to enhance your sales follow-up procedures. Apart from sending e-mails, ActiveCampaign likewise enables you to send out SMS, customized ‘Site Messages’ to site visitors, and even handle how Facebook advertisements are displayed to contacts.

“Active Campaign”

ActiveCampaign is an advanced tool, and getting familiarized with it takes a lot more work than other tools. Not to point out the regular maintenance you’ll need to set up, display and enhance campaigns. If you just desire to set up basic email series (for example, a welcome campaign), we ‘d suggest more affordable alternatives like MailerLite or Standard, which are far easier to use.

Sadly, there’s no free strategy, and with a trial period of simply 14 days, they don’t offer you much time to evaluate whether it’s right for you. It’s truly tough to fault ActiveCampaign, not just do they use almost everything you require within a newsletter marketing tool, however they do it extremely well.

One location that is somewhat doing not have is the newsletter editor, not offering an experience as slick as other tools out there, with a couple of niggling functions that could be done better (like the revision history). The assistance is as marketed: friendly, valuable and quick. Email and chat support are excellent, with an individual feel to the interactions.

“Active Campaign”

With their ‘Plus’ plan you even get access to one-on-one training and valuable webinars, which is a great addition. ActiveCampaign really are among the best choices you could make if you’re searching for an all-in-one newsletter marketing tool. Their automation is the genuine offer, and makes other tool’s variations of this pale in comparison.

If, on the other hand, you’re simply searching for a basic method to blast out newsletters, a solution like GetResponse or MailerLite may be a bit much easier to get your head around. is among the most inexpensive options, in truth, their free plan is really generous. Their technique to email marketing style is exceptional, providing well modern-looking templates.

is an effective alternative to ActiveCampaign with loads of pro options (e.g. a webinar tool) and good automations. Unlike ActiveCampaign, they offer their platform in more than 20 languages, and their style and screening tools are leading notch.: this French supplier is one of the least expensive you’ll find. Their registration kinds are pretty versatile and permit interesting customizations.

“Active Campaign”

Please log in again. The login page will open in a brand-new tab. After logging in you can close it and return to this page.

Disclosure: We in some cases use affiliate links which means that, at zero cost to you, we might make a commission if you purchase something through our links. When we performed our study on the best e-mail marketing & automation platforms, we invest hundreds of hours evaluatingd 100+ different platforms; ActiveCampaign came out # 1. Back in 2016, we decided to move all of our endeavors onto ActiveCampaign (away from GetResponse, who we were failing to keep up with our requirements). At that time, ActiveCampaign were the underdog.

Unlike most evaluations you’ll check out of ActiveCampaign, which throw up realities and figures from the ActiveCampaign site, this review is a little bit various. Here I’ll reveal you how we use ActiveCampaign with 20+ usage cases, so you can see for yourself how the platform looks, what its limitations are, and how it might assist your company convert more leads into consumers.

“Active Campaign”

 

As this page doesn’t contain excessive details about the ActiveCampaign platform itself, you can see more of that here. “Active Campaign”. The post is split into 6 areas– do not hesitate to click the link to get to them:– This section consists of how to utilize deal pipelines and lead scoring in ActiveCampaign to put your leads into various ‘pails’.

Email marketing hacks to boost your open & click-through rates.– How our customer success group utilizes ActiveCampaign to collect Net Promoter Score (NPS) information, check-in with clients, and guarantee customer accounts are healthy.– See how we have actually explore automating elements of our recruitment process, staff member onboarding & accounting using ActiveCampaign.

It wasn’t due to absence of attempting– We had actually attempted Pipedrive, Salesforce, Zoho and numerous others. But they all needed a lot manual effort to keep them approximately date. After getting my ass kicked by a buddy for not having a CRM system, I turned to my Twitter fans to suggest which CRM to utilize.

“Active Campaign”

 

CRMs and Endeavor Harbour simply didn’t seem to blend. Then, a couple of months later on, I came throughout ActiveCampaign while looking into marketing automation vendors. I signed up for a trial and saw that ActiveCampaign also had a built-in CRM, however with a distinction. Unlike other CRMs we had attempted, ActiveCampaign’s CRM could be nearly totally automated using rules and workflows… now we’re talking.

Given that then, we’ve moved all eight of our endeavors over to their service. Here are a few of the methods we’re utilizing it. One of my favourite features of ActiveCampaign is their deal pipelines. If you’re familiar with nimble or have actually utilized ‘kanban boards’ in the past, these will recognize (“Active Campaign”).

Developing a deal pipeline in ActiveCampaign forces you to break your whole sales cycle into a series of actions. Instead of viewing sales an untidy and unpredictable monster, you can start to visualise the stages that your deals should go through in order to reach conclusion. For Leadformly (the software we developed for developing conversion-optimised lead capture forms), we break our sales funnel into 5 stages– from cold leads to paying users.

“Active Campaign”

After all, if you serve business and little organisation customers, these deals will most likely differ a lot that any report typically deal size or average time to close will be skewed. Luckily, ActiveCampaign permits you to construct as many deal pipelines as you like, so you can just develop different pipelines for your numerous audience sectors.

This makes it simple to quickly see all of our leads in each category and to compare reports. Rumour has it that Salesforce.com had a rule where if a salesperson ended the day with any of their leads not having actually a job appointed to them, that salesperson would be fired.

In ActiveCampaign, you can easily see if any leads do not have a task appointed to them (“Active Campaign”). While Salesforce’s method might be a bit severe (and illegal in some nations), you can still train your sales group to ensure that every lead constantly has a task designated. Have several salesmen? ActiveCampaign makes auto-assigning offers to different sales people easy.

“Active Campaign”

 

geographical location or lead type.Lead scoring is one of those functions that can make or break your entire sales procedure (“Active Campaign”). When it’s set up properly, it creates clearness around which leads your individuals ought to focus on and how good a task your marketing group is doing at supporting cold leads into warm leads.

We also utilize it to measure the health of existing clients. Cold lead (has a lead rating listed below 7 points) MQL (has a lead rating in between 7-14 points)– We use points when people sign up for our webinars, see key pages on our website, and engage with our e-mails. The purpose of this is to separate engaged leads from unengaged leads.

Once we understand all four of these requirements and they have actually above our agreed thresholds, the lead is thought about sales qualified. Establishing lead scoring in ActiveCampaign is exceptionally simple and makes it a lot easier to set clear KPIs for marketing and sales. You can also identify whether the % of leads that you’re transforming into marketing-qualified or sales-qualified leads is increasing or decreasing, and a lot more.

“Active Campaign”

In reality, it’s so user-friendly that practically everybody in our business has constructed an automation sequence in ActiveCampaign with practically no training. If you’re new to ActiveCampaign’s marketing automation builder, it appears like this: Here are some of the methods we’re using marketing automation to systemise our lead nurturing and marketing campaigns. “Active Campaign”.

We’ve given that discovered it more workable to break lead nurturing into a short 2-4 week sequence and then a long-lasting nurturing series that leads are included to when they finish the short-term sequence. The short-term nurturing series are mostly educational in nature, making leads mindful of appropriate blog site posts, webinars, interviews and other resources we have actually assembled that help them develop their understanding while positioning our ventures as authorities – “Active Campaign”.

The long-term nurturing sequences are more about signing in with leads after specific periods (e.g. 3 months, 6 months, 12 months), or when a specific behaviour shows they might be thinking of our option once again (e.g. if they visit our site). It deserves keeping in mind here that the goal of these supporting sequences is not to convert leads into sales, however instead to transform leads into marketing qualified leads and then sales qualified leads based upon our lead scoring system.

“Active Campaign”

 

In 2016, ActiveCampaign revealed a feature that I had actually been waiting for because 2014– email automation split testing. While e-mail split screening is absolutely nothing brand-new, really couple of marketing automation tools enable you to divide test emails that belong of an automation series. ActiveCampaign is amongst the first to do this well.

While this feature is rather brand-new, we’ve currently handled to increase the open rates of a few of our crucial e-mail campaigns by approximately 300%. One quick win that enhanced our general e-mail marketing performance by 10-15% was utilizing ActiveCampaign’s open rate report to determine which days and hours our emails were getting the greatest open rates.

It’s an easy tweak, but it worked. When we initially introduced Leadformly, we invested days trying to build a system for determining the time between discovering about Leadformly and becoming a paid user. We hacked something together with Zapier, Google Analytics & Google Sheets, but it was far from advanced.

Active Campaign

To start developing an automation in ActiveCampaign, start with a “trigger.” There are a number of methods you can activate an automation, including: When a tag is added When a contact registers for a list When a contact sends a type E-commerce and on-site choices (available in the “Pro” plan) When the contact reaches a particular point in another automation.

From there, you can begin developing the actions in your automation. Some actions that are available in ActiveCampaign’s automations are: Send an email Notify a staff member Wait conditions If/then conditionals Split traffic for testing Skip to other parts of the automation Track goals (The contact can avoid to the goal’s place in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Add and eliminate tags Include a note Lead scoring, SMS and site messages, and Facebook Custom-made Audience management are all “Pro” functions – Active Campaign.

Contrast with ConvertKit‘s Automations, which are more limited. On ConvertKit, you can activate an automation when: The contact sends a kind The contact makes a purchase A tag is included to the contact A custom field is updated with a specific worth From there, you can develop Conditions, to inspect whether the contact has a certain tag or custom field value.

Active Campaign

You can likewise produce Events, which are a bit like ActiveCampaign’s Goals, however without the reporting. You can track an Occasion when: A tag is added or removed The contact purchases A date takes place A custom field is updated with a particular worth You do not create emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary way I construct my list is through an e-mail course. ActiveCampaign makes it easy for me to build my email course exactly how I want to build it. Lots of online marketers develop really basic e-mail series for their “email courses.” A contact register, and then that contact immediately starts getting lessons.

It was easy to construct with ActiveCampaign, but difficult when I was with MailChimp. I don’t do that technique. My email course is by hand synced with this countdown timer on my website. You have to sign up by Friday night, and a brand-new course starts each Monday morning. When I first attempted this methodology, I was on MailChimp.

Active Campaign

Here’s the automation I utilize to invite new trainees to my Design Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome e-mail (Active Campaign).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits until it is Friday. At 11am, it sends a “pump up” e-mail to get the students all set for next week’s course, and encourage them to share it with good friends.

The contact will begin getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on enrollment for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I do not wish to send the very same email to every individual on my list. I wish to send them the proper email for their level of engagement – Active Campaign. Active Campaign. Here’s the automation I utilize to promote an evergreen webinar: First it validates that they have not currently purchased the product I pitch in the webinar.

Active Campaign

Then it sends a series of emails to get them thinking about the webinar, and to motivate them to register. If they register, they right away struck the “Goal” towards completion of the webinar, and the automation ends. If they don’t register, they get contributed to an automation promoting a rebroadcast of the webinar. Active Campaign.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can add tags based upon whether the contact registered, attended, missed, or based upon the length of time they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promos tab. People who don’t open my e-mails make it harder for other emails to get to individuals who really want them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Active Campaign

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to tell which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds new tags for 7 days, 1 month, 60 days, etc Each time they open an e-mail, a separate automation eliminates them from this automation, gets rid of all of those tags, and begins this automation over once again.

This automation can be overwhelming in the beginning, and this is one of those cases where I want ActiveCampaign had a more out-of-the-box service. But, since you can do anything with ActiveCampaign, in some cases you need to develop things from scratch. ActiveCampaign has a choice to erase non-active customers, which I don’t advise.

Some customers do not have actually tracking switched on, so their opens aren’t recorded. Others still wish to be subscribed however have been busy. Here’s my reactivation series: I send one e-mail asking if they still want to be subscribed, and briefly describing why I keep my email list clean. In one week, I send them another e-mail (if they already clicked the confirmation link in the previous e-mail, they’ve currently been removed from the automation utilizing a different automation) – Active Campaign.

Active Campaign

The automation then unsubscribes them. My e-mails likewise have a link to a form where they can enter their email address to let me understand that they do not have tracking made it possible for. This form includes a tag that I utilize to filter those contacts out. Active Campaign. I used to include this tag when they clicked on a link, however when people don’t have tracking on, it makes those links not work so dependably! I only send out a simple “do you still want my emails?” verification.