Active Campaign Youtube

To begin developing an automation in ActiveCampaign, begin with a “trigger.” There are a number of ways you can trigger an automation, including: When a tag is included When a contact registers for a list When a contact submits a type E-commerce and on-site options (readily available in the “Pro” plan) When the contact reaches a certain point in another automation.

From there, you can begin building the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send out an email Alert a group member Wait conditions If/then conditionals Split traffic for screening Avoid to other parts of the automation Track goals (The contact can skip to the objective’s location in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact information Include and get rid of tags Add a note Lead scoring, SMS and site messages, and Facebook Custom-made Audience management are all “Pro” functions – Active Campaign Youtube.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can set off an automation when: The contact submits a kind The contact makes a purchase A tag is contributed to the contact A custom-made field is updated with a specific value From there, you can produce Conditions, to inspect whether the contact has a specific tag or custom-made field value.

Active Campaign Youtube

You can likewise develop Occasions, which are a bit like ActiveCampaign’s Objectives, but without the reporting. You can track an Event when: A tag is added or gotten rid of The contact purchases A date happens A customized field is updated with a certain worth You don’t develop emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary way I construct my list is through an e-mail course. ActiveCampaign makes it simple for me to build my email course exactly how I want to develop it. Numerous online marketers build extremely simple e-mail sequences for their “e-mail courses.” A contact register, and after that that contact right away begins getting lessons.

It was easy to construct with ActiveCampaign, but difficult when I was with MailChimp. I do not do that technique. My e-mail course is manually synced with this countdown timer on my website. You have to sign up by Friday night, and a brand-new course starts each Monday early morning. When I initially tried this methodology, I was on MailChimp.

Active Campaign Youtube

Here’s the automation I utilize to welcome new trainees to my Design Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome e-mail (Active Campaign Youtube).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends out a “pump up” e-mail to get the trainees all set for next week’s course, and encourage them to share it with buddies.

The contact will begin getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed enrollment for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was difficult for me to automate this with MailChimp.

When I run a webinar, I do not want to send the exact same e-mail to everyone on my list. I want to send them the suitable email for their level of engagement – Active Campaign Youtube. Active Campaign Youtube. Here’s the automation I use to promote an evergreen webinar: First it verifies that they haven’t already acquired the item I pitch in the webinar.

Active Campaign Youtube

Then it sends out a series of emails to get them interested in the webinar, and to encourage them to sign up. If they sign up, they instantly hit the “Goal” towards the end of the webinar, and the automation ends. If they don’t sign up, they get included to an automation promoting a rebroadcast of the webinar. Active Campaign Youtube.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, participated in, missed out on, or based upon for how long they remained in the webinar. These tags can then trigger automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my e-mails go to spam or Gmail’s promotions tab. People who don’t open my e-mails make it harder for other emails to get to the people who actually desire them! The “Pro” strategy of ActiveCampaign has lead scoring built in.

Active Campaign Youtube

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to inform which contacts aren’t engaging with my e-mails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, one month, 60 days, etc Each time they open an email, a different automation eliminates them from this automation, removes all of those tags, and begins this automation over once again.

This automation can be overwhelming initially, and this is among those cases where I want ActiveCampaign had a more out-of-the-box service. But, due to the fact that you can do anything with ActiveCampaign, often you need to construct things from scratch. ActiveCampaign has an option to erase inactive subscribers, which I don’t recommend.

Some subscribers do not have tracking turned on, so their opens aren’t tape-recorded. Others still want to be subscribed however have actually been hectic. Here’s my reactivation sequence: I send one email asking if they still wish to be subscribed, and briefly describing why I keep my email list tidy. In one week, I send them another e-mail (if they already clicked the verification link in the previous email, they have actually already been gotten rid of from the automation using a different automation) – Active Campaign Youtube.

Active Campaign Youtube

The automation then unsubscribes them. My emails likewise have a link to a type where they can enter their e-mail address to let me understand that they do not have tracking enabled. This kind adds a tag that I use to filter those contacts out. Active Campaign Youtube. I utilized to add this tag when they clicked a link, but when people don’t have tracking on, it makes those links not work so reliably! I only send a simple “do you still want my emails?” verification.

Active Campaign Youtube

This Chicago-based automation tool is assisting their 90,000 consumers send less emails while, at the same time, achieving much better outcomes. Boasting numerous functions and combinations, as well as fast and friendly assistance, they do sound like a powerhouse newsletter marketing tool. We’ll put ActiveCampaign under the microscopic lense to see if they determine up to their bold claims.

The entry-level strategy starts at $9 monthly (for approximately 500 subscribers), or, if you wish to access professional features such as the inbuilt CRM and lead scoring, the Plus plan starts at $49 each month. Among their essential functions is automations. Not just does it permit autoresponders, based on myriad conditions, however it also enables automation of your contacts and list management, along with automations within its CRM system (understood as ‘Deals’).

In addition to that, they have the site messages feature. Using it you can send out targeted messages straight to your website visitors. And, while at very first glance pages such as the Control panel can seem a little hectic and overly complicated, it’s not difficult to comprehend how beneficial it is to have all your info in one location.

Active Campaign Youtube

ActiveCampaign Review – The Pros & Cons of the Newsletter Tool 2016-05-10 https://img.youtube.com/vi/yZSYPcpc9v0/hqdefault.jpg Among the finest marketing automations out there. Not just incredibly powerful but likewise easy to utilize. Offers reporting on all locations such as click-maps, geo-tracking and page check outs. Purchase tracking is available on greater prepare for Shopify, BigCommerce and WooCommerce.

If you are coming from a various email marketing software, ActiveCampaign uses to do the account migration free of charge. Active Campaign Youtube. This may just be considered a con if you seek a quick and easy email service. There are easier newsletter services out there, so you might wish to look elsewhere if this is all you require.

ActiveCampaign’s inbuilt CRM flawlessly link to all your email marketing data, permitting sales teams to act quickly. Features like lead scoring and social information can likewise help to enhance your sales follow-up procedures. Apart from sending e-mails, ActiveCampaign likewise allows you to send out SMS, individualized ‘Site Messages’ to site visitors, and even handle how Facebook ads are shown to contacts.

Active Campaign Youtube

ActiveCampaign is an innovative tool, and getting acquainted with it takes a lot more work than other tools. Not to discuss the regular upkeep you’ll require to set up, monitor and optimize projects. If you only wish to establish fundamental email series (for example, a welcome campaign), we ‘d suggest more budget-friendly alternatives like MailerLite or Criteria, which are far much easier to utilize.

Sadly, there’s no complimentary plan, and with a trial period of just 14 days, they do not give you much time to evaluate whether it’s best for you. It’s really difficult to fault ActiveCampaign, not just do they use nearly whatever you require within a newsletter marketing tool, however they do it extremely well.

One location that is a little lacking is the newsletter editor, not offering an experience as slick as other tools out there, with a few niggling functions that could be done much better (like the modification history). The support is as promoted: friendly, helpful and quick. Email and talk support are terrific, with a personal feel to the communications.

Active Campaign Youtube

With their ‘Plus’ plan you even get access to one-on-one training and practical webinars, which is a good addition. ActiveCampaign truly are among the very best options you might make if you’re looking for an all-in-one newsletter marketing tool. Their automation is the genuine deal, and makes other tool’s variations of this pale in contrast.

If, on the other hand, you’re simply looking for a simple method to blast out newsletters, a solution like GetResponse or MailerLite might be a bit much easier to get your head around. is among the most affordable options, in truth, their free plan is really generous. Their technique to email marketing style is admirable, providing well modern-looking templates.

is an effective option to ActiveCampaign with loads of pro alternatives (e.g. a webinar tool) and excellent automations. Unlike ActiveCampaign, they offer their platform in more than 20 languages, and their style and testing tools are leading notch.: this French provider is one of the most affordable you’ll discover. Their registration types are pretty versatile and permit fascinating personalizations.

Active Campaign Youtube

Please log in again. The login page will open in a brand-new tab. After visiting you can close it and go back to this page.

Disclosure: We in some cases utilize affiliate links which indicates that, at absolutely no expense to you, we might earn a commission if you purchase something through our links. When we performed our research study on the finest e-mail marketing & automation platforms, we spend numerous hours evaluatingd 100+ different platforms; ActiveCampaign came out # 1. Back in 2016, we decided to move all of our endeavors onto ActiveCampaign (away from GetResponse, who we were stopping working to keep up with our requirements). At that time, ActiveCampaign were the underdog.

Unlike a lot of evaluations you’ll read of ActiveCampaign, which throw up truths and figures from the ActiveCampaign site, this evaluation is a bit different. Here I’ll reveal you how we use ActiveCampaign with 20+ usage cases, so you can see on your own how the platform looks, what its constraints are, and how it could assist your company transform more leads into consumers.

Active Campaign Youtube

 

As this page doesn’t consist of excessive info about the ActiveCampaign platform itself, you can see more of that here. Active Campaign Youtube. The short article is divided into six sections– do not hesitate to click the link to get to them:– This area consists of how to use offer pipelines and lead scoring in ActiveCampaign to put your leads into various ‘containers’.

Email marketing hacks to boost your open & click-through rates.– How our consumer success team uses ActiveCampaign to collect Net Promoter Score (NPS) information, check-in with customers, and ensure customer accounts are healthy.– See how we have actually experimented with automating elements of our recruitment process, employee onboarding & accounting using ActiveCampaign.

It wasn’t due to absence of trying– We had actually attempted Pipedrive, Salesforce, Zoho and numerous others. However they all needed a lot manual effort to keep them approximately date. After getting my ass kicked by a buddy for not having a CRM system, I turned to my Twitter fans to suggest which CRM to use.

Active Campaign Youtube

 

CRMs and Venture Harbour simply didn’t seem to blend. Then, a number of months later, I encountered ActiveCampaign while looking into marketing automation vendors. I registered for a trial and saw that ActiveCampaign also had an integrated CRM, however with a distinction. Unlike other CRMs we had tried, ActiveCampaign’s CRM could be almost completely automated using rules and workflows… now we’re talking.

Ever since, we have actually moved all eight of our ventures over to their service. Here are a few of the ways we’re utilizing it. Among my favourite features of ActiveCampaign is their deal pipelines. If you’re familiar with nimble or have utilized ‘kanban boards’ in the past, these will be familiar (Active Campaign Youtube).

Constructing an offer pipeline in ActiveCampaign forces you to break your entire sales cycle into a series of steps. Rather than seeing sales a messy and unforeseeable monster, you can start to visualise the phases that your deals need to go through in order to reach conclusion. For Leadformly (the software application we produced for developing conversion-optimised lead capture forms), we break our sales funnel into five phases– from cold cause paying users.

Active Campaign Youtube

After all, if you serve business and small company customers, these offers will most likely vary so much that any report usually deal size or average time to close will be manipulated. Thankfully, ActiveCampaign permits you to develop as numerous offer pipelines as you like, so you can just develop different pipelines for your various audience segments.

This makes it simple to quickly view all of our leads in each category and to compare reports. Rumour has it that Salesforce.com had a rule where if a sales representative ended the day with any of their leads not having a job assigned to them, that sales representative would be fired.

In ActiveCampaign, you can quickly see if any leads do not have a task designated to them (Active Campaign Youtube). While Salesforce’s method might be a bit extreme (and unlawful in some nations), you can still train your sales team to ensure that every lead constantly has actually a job assigned. Have several salesmen? ActiveCampaign makes auto-assigning deals to various sales individuals easy.

Active Campaign Youtube

 

geographical location or lead type.Lead scoring is among those functions that can make or break your whole sales procedure (Active Campaign Youtube). When it’s established properly, it develops clearness around which leads your people need to focus on and how excellent a task your marketing team is doing at nurturing cold leads into warm leads.

We likewise use it to determine the health of existing clients. Cold lead (has a lead score listed below 7 points) MQL (has a lead rating between 7-14 points)– We apply points when individuals sign up for our webinars, go to crucial pages on our site, and engage with our emails. The function of this is to separate engaged leads from unengaged leads.

Once we understand all four of these criteria and they have actually above our agreed limits, the lead is considered sales certified. Setting up lead scoring in ActiveCampaign is exceptionally easy and makes it a lot easier to set clear KPIs for marketing and sales. You can likewise identify whether the % of leads that you’re transforming into marketing-qualified or sales-qualified leads is increasing or decreasing, and far more.

Active Campaign Youtube

In fact, it’s so user-friendly that practically everybody in our business has actually constructed an automation sequence in ActiveCampaign with practically no training. If you’re brand-new to ActiveCampaign’s marketing automation home builder, it looks like this: Here are a few of the methods we’re utilizing marketing automation to systemise our lead nurturing and marketing campaigns. Active Campaign Youtube.

We have actually because found it more manageable to break lead nurturing into a short 2-4 week sequence and then a long-lasting nurturing series that leads are included to when they complete the short-term series. The short-term nurturing sequences are mostly instructional in nature, making leads familiar with appropriate blog site posts, webinars, interviews and other resources we’ve created that assist them develop their knowledge while positioning our endeavors as authorities – Active Campaign Youtube.

The long-lasting nurturing series are more about checking in with leads after particular periods (e.g. 3 months, 6 months, 12 months), or when a particular behaviour suggests they may be believing about our service once again (e.g. if they visit our website). It deserves keeping in mind here that the goal of these supporting sequences is not to convert leads into sales, but rather to convert leads into marketing qualified leads and then sales certified leads based on our lead scoring system.

Active Campaign Youtube

 

In 2016, ActiveCampaign announced a function that I had been waiting on because 2014– email automation split testing. While e-mail split screening is nothing brand-new, very couple of marketing automation tools permit you to split test e-mails that belong of an automation sequence. ActiveCampaign is among the very first to do this well.

While this feature is quite new, we have actually currently handled to increase the open rates of some of our essential e-mail campaigns by as much as 300%. One fast win that improved our general e-mail marketing efficiency by 10-15% was utilizing ActiveCampaign’s open rate report to determine which days and hours our emails were getting the greatest open rates.

It’s a simple tweak, however it worked. When we first introduced Leadformly, we spent days attempting to develop a system for determining the time in between learning more about Leadformly and ending up being a paid user. We hacked something together with Zapier, Google Analytics & Google Sheets, but it was far from advanced.

Active Campaign Youtube

This Chicago-based automation tool is assisting their 90,000 consumers send out fewer emails while, at the same time, accomplishing much better results. Boasting numerous features and combinations, as well as quick and friendly assistance, they do seem like a powerhouse newsletter marketing tool. We’ll put ActiveCampaign under the microscope to see if they determine up to their strong claims.

The entry-level strategy starts at $9 per month (for approximately 500 customers), or, if you wish to gain access to pro functions such as the built-in CRM and lead scoring, the Plus plan begins at $49 per month. One of their crucial functions is automations. Not only does it enable autoresponders, based upon myriad conditions, but it also allows automation of your contacts and list management, in addition to automations within its CRM system (known as ‘Offers’).

In addition to that, they have the website messages feature. Using it you can send out targeted messages straight to your website visitors. And, while at very first look pages such as the Control panel can seem a little hectic and excessively complicated, it’s not hard to understand how helpful it is to have all your details in one place.

Active Campaign Youtube

ActiveCampaign Review – The Pros & Cons of the Newsletter Tool 2016-05-10 https://img.youtube.com/vi/yZSYPcpc9v0/hqdefault.jpg Among the best marketing automations out there. Not just incredibly powerful but likewise simple to use. Deals reporting on all areas such as click-maps, geo-tracking and page gos to. Purchase tracking is available on greater strategies for Shopify, BigCommerce and WooCommerce.

If you are originating from a various email marketing software, ActiveCampaign uses to do the account migration for totally free. Active Campaign Youtube. This may only be considered a con if you’re after a fast and easy e-mail solution. There are easier newsletter services out there, so you might wish to look elsewhere if this is all you require.

ActiveCampaign’s inbuilt CRM perfectly links up to all your e-mail marketing information, permitting sales groups to act rapidly. Features like lead scoring and social information can likewise assist to enhance your sales follow-up procedures. Apart from sending out e-mails, ActiveCampaign likewise enables you to send SMS, individualized ‘Site Messages’ to site visitors, and even handle how Facebook ads are displayed to contacts.

Active Campaign Youtube

ActiveCampaign is an innovative tool, and getting familiarized with it takes a lot more work than other tools. Not to point out the routine maintenance you’ll require to set up, monitor and optimize campaigns. If you only wish to set up basic email sequences (for example, a welcome campaign), we ‘d advise more economical alternatives like MailerLite or Criteria, which are far much easier to utilize.

Sadly, there’s no free plan, and with a trial period of just 2 week, they do not provide you much time to evaluate whether it’s right for you. It’s truly difficult to fault ActiveCampaign, not just do they offer nearly whatever you require within a newsletter marketing tool, but they do it very well.

One area that is a little lacking is the newsletter editor, not using an experience as slick as other tools out there, with a couple of niggling functions that could be done better (like the revision history). The assistance is as advertised: friendly, practical and fast. Email and chat support are terrific, with a personal feel to the interactions.

Active Campaign Youtube

With their ‘Plus’ plan you even get access to one-on-one training and practical webinars, which is a good addition. ActiveCampaign really are among the finest choices you could make if you’re searching for an all-in-one newsletter marketing tool. Their automation is the genuine deal, and makes other tool’s versions of this pale in comparison.

If, on the other hand, you’re simply searching for a simple method to blast out newsletters, a solution like GetResponse or MailerLite might be a bit much easier to get your head around. is one of the most economical solutions, in fact, their free strategy is very generous. Their method to email marketing design is admirable, using well modern-looking templates.

is an effective alternative to ActiveCampaign with loads of professional choices (e.g. a webinar tool) and excellent automations. Unlike ActiveCampaign, they provide their platform in more than 20 languages, and their design and screening tools are top notch.: this French service provider is one of the cheapest you’ll find. Their registration types are quite flexible and permit for fascinating customizations.

Active Campaign Youtube

Please log in once again. The login page will open in a brand-new tab. After logging in you can close it and go back to this page.

Disclosure: We in some cases use affiliate links which suggests that, at no expense to you, we may make a commission if you purchase something through our links. When we conducted our study on the best e-mail marketing & automation platforms, we spend hundreds of hours evaluatingd 100+ various platforms; ActiveCampaign came out # 1. Back in 2016, we chose to move all of our endeavors onto ActiveCampaign (away from GetResponse, who we were stopping working to keep up with our needs). Back then, ActiveCampaign were the underdog.

Unlike the majority of evaluations you’ll check out of ActiveCampaign, which spit up realities and figures from the ActiveCampaign website, this review is a little bit different. Here I’ll reveal you how we utilize ActiveCampaign with 20+ use cases, so you can see on your own how the platform looks, what its limitations are, and how it might assist your company convert more leads into customers.

Active Campaign Youtube

 

As this page doesn’t contain excessive info about the ActiveCampaign platform itself, you can see more of that here. Active Campaign Youtube. The short article is split into six areas– do not hesitate to click the link to get to them:– This section consists of how to utilize offer pipelines and lead scoring in ActiveCampaign to put your leads into different ‘containers’.

Email marketing hacks to increase your open & click-through rates.– How our client success team uses ActiveCampaign to collect Net Promoter Score (NPS) data, check-in with clients, and make sure customer accounts are healthy.– See how we’ve explore automating aspects of our recruitment process, worker onboarding & accounting utilizing ActiveCampaign.

It wasn’t due to absence of attempting– We had attempted Pipedrive, Salesforce, Zoho and several others. However they all required so much manual effort to keep them up to date. After getting my ass kicked by a friend for not having a CRM system, I turned to my Twitter fans to suggest which CRM to use.

Active Campaign Youtube

 

CRMs and Venture Harbour simply didn’t seem to mix. Then, a number of months later, I encountered ActiveCampaign while investigating marketing automation vendors. I registered for a trial and saw that ActiveCampaign also had an integrated CRM, but with a difference. Unlike other CRMs we had actually attempted, ActiveCampaign’s CRM might be almost completely automated using guidelines and workflows… now we’re talking.

Since then, we have actually moved all 8 of our endeavors over to their service. Here are a few of the ways we’re utilizing it. Among my favourite aspects of ActiveCampaign is their offer pipelines. If you’re familiar with agile or have used ‘kanban boards’ in the past, these will recognize (Active Campaign Youtube).

Building an offer pipeline in ActiveCampaign forces you to break your whole sales cycle into a series of actions. Rather than viewing sales a messy and unforeseeable beast, you can start to imagine the stages that your offers should go through in order to reach completion. For Leadformly (the software application we created for constructing conversion-optimised lead capture kinds), we break our sales funnel into five stages– from cold cause paying users.

Active Campaign Youtube

After all, if you serve business and small company clients, these offers will probably differ a lot that any report on typical deal size or typical time to close will be manipulated. Fortunately, ActiveCampaign enables you to develop as numerous offer pipelines as you like, so you can just construct various pipelines for your different audience segments.

This makes it easy to quickly see all of our leads in each classification and to compare reports. Rumour has it that Salesforce.com had a guideline where if a sales representative ended the day with any of their leads not having a task appointed to them, that sales representative would be fired.

In ActiveCampaign, you can quickly see if any leads do not have a task designated to them (Active Campaign Youtube). While Salesforce’s approach might be a bit extreme (and unlawful in some nations), you can still train your sales group to guarantee that every lead always has a task appointed. Have multiple salesmen? ActiveCampaign makes auto-assigning offers to different sales individuals easy.

Active Campaign Youtube

 

geographical area or lead type.Lead scoring is one of those features that can make or break your whole sales process (Active Campaign Youtube). When it’s established properly, it develops clearness around which leads your people must concentrate on and how good a task your marketing team is doing at nurturing cold leads into warm leads.

We likewise utilize it to determine the health of existing consumers. Cold lead (has a lead score below 7 points) MQL (has a lead score between 7-14 points)– We use points when individuals register for our webinars, see essential pages on our website, and engage with our e-mails. The purpose of this is to separate engaged leads from unengaged leads.

When we understand all 4 of these requirements and they’ve above our agreed limits, the lead is considered sales qualified. Setting up lead scoring in ActiveCampaign is very easy and makes it much simpler to set clear KPIs for marketing and sales. You can also identify whether the % of leads that you’re transforming into marketing-qualified or sales-qualified leads is increasing or decreasing, and a lot more.

Active Campaign Youtube

In fact, it’s so instinctive that nearly everyone in our company has built an automation series in ActiveCampaign with virtually no training. If you’re new to ActiveCampaign’s marketing automation contractor, it looks like this: Here are some of the ways we’re using marketing automation to systemise our lead nurturing and marketing campaigns. Active Campaign Youtube.

We have actually considering that found it more workable to break lead nurturing into a brief 2-4 week sequence and after that a long-term nurturing series that leads are contributed to when they finish the short-term series. The short-term nurturing sequences are primarily instructional in nature, making leads knowledgeable about appropriate post, webinars, interviews and other resources we have actually put together that assist them develop their understanding while positioning our ventures as authorities – Active Campaign Youtube.

The long-lasting nurturing sequences are more about checking in with leads after particular intervals (e.g. 3 months, 6 months, 12 months), or when a certain behaviour shows they may be thinking of our option once again (e.g. if they visit our website). It deserves noting here that the goal of these supporting series is not to convert leads into sales, but instead to convert leads into marketing certified leads and after that sales certified leads based upon our lead scoring system.

Active Campaign Youtube

 

In 2016, ActiveCampaign announced a feature that I had actually been awaiting considering that 2014– email automation split testing. While email split testing is nothing new, extremely couple of marketing automation tools enable you to divide test e-mails that belong of an automation sequence. ActiveCampaign is amongst the first to do this well.

While this feature is rather new, we have actually currently managed to increase the open rates of a few of our key e-mail projects by up to 300%. One fast win that increased our general email marketing performance by 10-15% was using ActiveCampaign’s open rate report to determine which days and hours our emails were getting the greatest open rates.

It’s a basic tweak, however it worked. When we initially launched Leadformly, we invested days attempting to construct a system for measuring the time between finding out about Leadformly and becoming a paid user. We hacked something together with Zapier, Google Analytics & Google Sheets, but it was far from sophisticated.