Active Campaign How To Put Contact Through Automation Multiple Times

Active Campaign How To Put Contact Through Automation Multiple Times

Active Campaign How To Put Contact Through Automation Multiple TimesActive Campaign How To Put Contact Through Automation Multiple Times

To start developing an automation in ActiveCampaign, start with a “trigger.” There are a variety of ways you can activate an automation, consisting of: When a tag is added When a contact registers for a list When a contact sends a form E-commerce and on-site choices (offered in the “Pro” plan) When the contact reaches a specific point in another automation.

From there, you can start developing the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send out an e-mail Alert a staff member Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track objectives (The contact can skip to the goal’s place in the automation.) Start or end another automation, or end the present automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Add and remove tags Add a note Lead scoring, SMS and site messages, and Facebook Custom-made Audience management are all “Pro” functions – Active Campaign How To Put Contact Through Automation Multiple Times.

Contrast with ConvertKit‘s Automations, which are more restricted. On ConvertKit, you can trigger an automation when: The contact submits a form The contact purchases A tag is included to the contact A customized field is updated with a specific value From there, you can create Conditions, to check whether the contact has a particular tag or customized field value.

Active Campaign How To Put Contact Through Automation Multiple Times

You can also develop Occasions, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Event when: A tag is added or eliminated The contact makes a purchase A date takes place A custom-made field is upgraded with a specific value You do not produce e-mails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The main method I construct my list is through an email course. ActiveCampaign makes it easy for me to construct my e-mail course exactly how I want to construct it. Many marketers construct very easy e-mail sequences for their “e-mail courses.” A contact signs up, and after that that contact right away begins getting lessons.

It was simple to develop with ActiveCampaign, however difficult when I was with MailChimp. I don’t do that method. My e-mail course is manually synced with this countdown timer on my website. You need to sign up by Friday night, and a new course begins each Monday early morning. When I first attempted this methodology, I was on MailChimp.

Active Campaign How To Put Contact Through Automation Multiple Times

Here’s the automation I utilize to welcome brand-new students to my Design Pitfalls course. There’s a few things going on here: The automation sends out all contacts a “welcome e-mail (Active Campaign How To Put Contact Through Automation Multiple Times).” The automation validates that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends a “pump up” email to get the students prepared for next week’s course, and encourage them to share it with good friends.

The contact will start getting lessons the following Monday early morning. If it is Friday and after 7pm, the contact missed out on enrollment for next week’s class. They’ll get the pump up e-mail the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I don’t wish to send the exact same e-mail to everyone on my list. I wish to send them the suitable e-mail for their level of engagement – Active Campaign How To Put Contact Through Automation Multiple Times. Active Campaign How To Put Contact Through Automation Multiple Times. Here’s the automation I use to promote an evergreen webinar: First it validates that they have not already purchased the item I pitch in the webinar.

Active Campaign How To Put Contact Through Automation Multiple Times

Then it sends out a series of e-mails to get them interested in the webinar, and to encourage them to register. If they sign up, they right away hit the “Objective” toward completion of the webinar, and the automation ends. If they do not sign up, they get contributed to an automation promoting a rebroadcast of the webinar. Active Campaign How To Put Contact Through Automation Multiple Times.

This allows me to tailor my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam integration panel: I can include tags based upon whether the contact signed up, went to, missed, or based upon the length of time they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it more likely that my emails go to spam or Gmail’s promos tab. Individuals who don’t open my e-mails make it harder for other emails to get to the individuals who actually want them! The “Pro” plan of ActiveCampaign has actually lead scoring integrated in.

Active Campaign How To Put Contact Through Automation Multiple Times

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I utilize to tell which contacts aren’t engaging with my emails. When a contact subscribes, this automation adds a “0 days” tag. As time passes, it adds brand-new tags for 7 days, 1 month, 60 days, etc Each time they open an email, a separate automation removes them from this automation, removes all of those tags, and begins this automation over again.

This automation can be overwhelming in the beginning, and this is among those cases where I wish ActiveCampaign had a more out-of-the-box solution. However, due to the fact that you can do anything with ActiveCampaign, in some cases you have to develop things from scratch. ActiveCampaign has an alternative to erase inactive subscribers, which I do not suggest.

Some subscribers do not have actually tracking switched on, so their opens aren’t taped. Others still desire to be subscribed but have been hectic. Here’s my reactivation series: I send out one e-mail asking if they still want to be subscribed, and briefly explaining why I keep my e-mail list clean. In one week, I send them another e-mail (if they currently clicked on the confirmation link in the previous email, they’ve currently been eliminated from the automation using a separate automation) – Active Campaign How To Put Contact Through Automation Multiple Times.

Active Campaign How To Put Contact Through Automation Multiple Times

Active Campaign How To Put Contact Through Automation Multiple TimesActive Campaign How To Put Contact Through Automation Multiple Times

The automation then unsubscribes them. My emails also have a link to a kind where they can enter their e-mail address to let me know that they do not have tracking enabled. This form adds a tag that I use to filter those contacts out. Active Campaign How To Put Contact Through Automation Multiple Times. I utilized to include this tag when they clicked on a link, but when people do not have tracking on, it makes those links not work so reliably! I only send an easy “do you still want my e-mails?” verification.