Active Campaign “Allow Blank Fields To Overwrite Existing Field Data.”

Active Campaign “Allow Blank Fields To Overwrite Existing Field Data.”

Active Campaign Active Campaign “Allow Blank Fields To Overwrite Existing Field Data.”

To begin constructing an automation in ActiveCampaign, begin with a “trigger.” There are a number of ways you can trigger an automation, including: When a tag is added When a contact subscribes to a list When a contact sends a type E-commerce and on-site alternatives (offered in the “Pro” strategy) When the contact reaches a certain point in another automation.

From there, you can start building the actions in your automation. Some actions that are readily available in ActiveCampaign’s automations are: Send out an email Notify an employee Wait conditions If/then conditionals Split traffic for testing Avoid to other parts of the automation Track objectives (The contact can skip to the goal’s location in the automation.) Start or end another automation, or end the existing automation Post a webhook Subscribe or unsubscribe the contact to/from lists Update contact details Add and eliminate tags Add a note Lead scoring, SMS and site messages, and Facebook Custom Audience management are all “Pro” features – Active Campaign “Allow Blank Fields To Overwrite Existing Field Data.”.

Contrast with ConvertKit‘s Automations, which are more minimal. On ConvertKit, you can activate an automation when: The contact sends a type The contact makes a purchase A tag is contributed to the contact A custom field is upgraded with a certain value From there, you can create Conditions, to inspect whether the contact has a certain tag or custom field value.

Active Campaign “Allow Blank Fields To Overwrite Existing Field Data.”

You can also create Occasions, which are a bit like ActiveCampaign’s Goals, but without the reporting. You can track an Event when: A tag is added or removed The contact makes a purchase A date happens A custom-made field is upgraded with a particular worth You do not develop emails in ConvertKit’s Automations.

For more on how ActiveCampaign compares to ConvertKit, read my ConvertKit vs ActiveCampaign comparison. The primary method I construct my list is through an e-mail course. ActiveCampaign makes it easy for me to develop my email course exactly how I want to build it. Numerous marketers develop extremely simple e-mail sequences for their “e-mail courses.” A contact register, and then that contact immediately begins getting lessons.

It was simple to build with ActiveCampaign, however difficult when I was with MailChimp. I do not do that approach. My e-mail course is by hand synced with this countdown timer on my site. You need to register by Friday night, and a brand-new course starts each Monday early morning. When I initially attempted this methodology, I was on MailChimp.

Active Campaign “Allow Blank Fields To Overwrite Existing Field Data.”

Here’s the automation I use to invite brand-new students to my Style Pitfalls course. There’s a couple of things going on here: The automation sends out all contacts a “welcome e-mail (Active Campaign “Allow Blank Fields To Overwrite Existing Field Data.”).” The automation confirms that it’s not Friday. If it’s not Friday, the automation waits till it is Friday. At 11am, it sends out a “pump up” email to get the trainees prepared for next week’s course, and encourage them to share it with good friends.

The contact will start getting lessons the following Monday morning. If it is Friday and after 7pm, the contact missed out on registration for next week’s class. They’ll get the pump up email the following Friday morning, and lessons the Monday after that. It was impossible for me to automate this with MailChimp.

When I run a webinar, I do not want to send out the exact same e-mail to every person on my list. I wish to send them the suitable email for their level of engagement – Active Campaign “Allow Blank Fields To Overwrite Existing Field Data.”. Active Campaign “Allow Blank Fields To Overwrite Existing Field Data.”. Here’s the automation I utilize to promote an evergreen webinar: First it confirms that they have not already bought the product I pitch in the webinar.

Active Campaign “Allow Blank Fields To Overwrite Existing Field Data.”

Then it sends out a series of e-mails to get them thinking about the webinar, and to motivate them to sign up. If they sign up, they right away struck the “Goal” towards completion of the webinar, and the automation ends. If they do not register, they get contributed to an automation promoting a rebroadcast of the webinar. Active Campaign “Allow Blank Fields To Overwrite Existing Field Data.”.

This enables me to customize my messaging, in other automations, based upon the contact’s engagement with the webinar. Here’s the WebinarJam combination panel: I can include tags based upon whether the contact registered, participated in, missed, or based upon for how long they remained in the webinar. These tags can then activate automations within ActiveCampaign.

It costs me cash, and it makes it most likely that my e-mails go to spam or Gmail’s promotions tab. People who do not open my e-mails make it harder for other e-mails to get to individuals who truly want them! The “Pro” plan of ActiveCampaign has actually lead scoring built in.

Active Campaign “Allow Blank Fields To Overwrite Existing Field Data.”

Here’s an automation I obtained from ActiveCampaign’s library of automations, which I use to inform which contacts aren’t engaging with my emails. When a contact subscribes, this automation includes a “0 days” tag. As time passes, it includes new tags for 7 days, one month, 60 days, etc Each time they open an e-mail, a separate automation removes them from this automation, gets rid of all of those tags, and begins this automation over once again.

This automation can be frustrating at first, and this is one of those cases where I wish ActiveCampaign had a more out-of-the-box option. But, because you can do anything with ActiveCampaign, sometimes you need to develop things from scratch. ActiveCampaign has a choice to delete inactive subscribers, which I don’t advise.

Some subscribers don’t have actually tracking turned on, so their opens aren’t recorded. Others still want to be subscribed however have actually been busy. Here’s my reactivation series: I send out one e-mail asking if they still desire to be subscribed, and briefly describing why I keep my e-mail list clean. In one week, I send them another email (if they currently clicked on the confirmation link in the previous e-mail, they’ve currently been removed from the automation utilizing a different automation) – Active Campaign “Allow Blank Fields To Overwrite Existing Field Data.”.

Active Campaign “Allow Blank Fields To Overwrite Existing Field Data.”

Active Campaign Active Campaign “Allow Blank Fields To Overwrite Existing Field Data.”

The automation then unsubscribes them. My emails also have a link to a type where they can enter their e-mail address to let me know that they don’t have tracking allowed. This type adds a tag that I utilize to filter those contacts out. Active Campaign “Allow Blank Fields To Overwrite Existing Field Data.”. I utilized to include this tag when they clicked on a link, however when people do not have tracking on, it makes those links not work so reliably! I just send a basic “do you still desire my e-mails?” verification.